Reputation Management Denver Gives 3 Content Marketing Tips

Reputation Management Denver Tip of the Week

Denver Integrated Marketing Solutions your Reputation Management Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding Content marketing.

Content marketing – as an industry – is quickly migrating towards mobile devices. After all, that’s where users are reading and engaging with content. For the first time ever, the number of mobile-only internet users now exceeds desktop-only users. That means you can no longer ignore mobile, or look at it as a sub-segment of your overall strategy. Mobile needs to be one of your primary targets. But how do you successfully push content to these users?

3 ways content marketers can use mobile to push content

There are dozens, and perhaps even hundreds of ways for content marketers to utilize mobile devices as part of larger marketing campaigns, but we’ll briefly look at three of the most practical and high-returning.

1. Leverage Real-Time Social Feeds

The most obvious and natural convergence of content marketing and mobile devices occurs in real-time social media feeds, like Twitter. This is still the ideal place to push content and allows brands to maximize exposure and increase the amount of peer-to-peer shares between users.

While Twitter feeds are becoming increasingly noisy, the path to standing out amongst the crowd is also more apparent than ever. Twitter is feeling the pressure from other social networking apps and is trying to shift its strategy to appease the visually-inclined portion of its user base. As such, the use of images and videos has now become extremely important. If you want to leverage real-time social feeds, it’s important that you put an emphasis on creating striking short-form video content that’s designed to be shared.

Reputation Management Denver Considers This Crucial

2. Carefully Consider Mobile Apps

The second thing to consider is your mobile app. Do you have one – or are you planning on designing one? If the answer to either of those questions is yes, you must invest in quality content. According to a Harris Interactive study, 68 percent of mobile users agree that if a branded app isn’t helpful, useful, or easy to use that it actually results in a negative perception of that brand. On the other hand, if a branded app is valuable and easy to use, it can enhance that brand image.

You can find more information as well as get assistance on google pay per click and on this topic of content marketing at Denver Integrated Marketing Solutions.

The two most critical components of a successful mobile app are the design and concept. If you want to push quality content to your users, you need to invest in fluid design features that enhance the consumption of the content you work so hard to create. Resources like InVision, a free tool that allows you to develop interactive prototypes, can aid in this process.

3. Utilize Responsive Web Design

The third way you can use mobile to push content is to pay careful attention to your website and how mobile users interact with it. Responsive web design (RWD) is no longer an option – it’s a necessity. Content has to be accessible on mobile devices, and your website should appeal to screens of all sizes. If users are forced to zoom in and out to see various aspects of your site, you’re going to lose them. Bounce rates will be through the roof and conversions will be virtually non-existent.

An investment in RWD today will pay dividends for years to come. It eliminates the need to create multiple designs and layouts and lets you maximize your time as you focus on content, not design. If you’re looking for some good examples of RWD, check out these five websites. They should give you an idea of just how powerful content can be when displayed correctly.

Leverage Mobile Today

The surge in mobile popularity is useless to your brand unless you learn to leverage it by using the right strategies. In 2015, that means using real-time social feeds, mobile applications, and responsive web design. Now’s the time to get started! Denver Integrated Marketing Solutions has more information on reputation management Denver,google pay per click, bing pay per click as well as more great information on content marketing.

Image by Kristina Alexanderson.

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Spend Your Advertising Budget plan Intelligently for Denver Search Engine Optimization

Denver Search Engine Optimization  Solutions

Are you spending your marketing budget plan wisely on the right SEO providers? Right here are 8 reasons why we are the ideal SEO solutions provider for your company.

Why We Are the Best Denver Search Engine Optimization Provider for Your Company

SEO providers will usually assert that they are the ideal solution to your internet marketing problems. Frankly, we do also! But only because we know we really are. Here’s what sets our team apart and why you should choose us.

We understand the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, links, and other technical mumbo-jumbo. We have gone past this heading to the next level because we know exactly what you need. We know that what you require is a constant stream of loyal, paying customers that would like to purchase from you over and over again, and then recommend your business to their friends. You need loyal followers who will visit your site every day, engage in your content, and share it along with their network. That’s the emphasis of our SEO approach.
 

You need to guarantee that your service provider understands your company and your industry. After all, your provider will function as your online machine. These individuals should have you marketing objectives as the blueprint in their mind to make sure that every effort is working towards your business objectives.

Your online marketing company should be capable of laying out the business plan to your online success. But in order to accomplish that, they should intimately comprehend your business and your business strategy.

We create high quality material that speaks to your target audience. We concentrate on creating content which is beneficial to your target market– not keyword-stuffed and unreadable articles! One kind of content we produce is promotional-based content, which is targeted to your existing and prospective clients. This material will contain anything from promos, coupons, sales, and present discounts you have to offer. We create blog posts which your prospects would like to show their friends. We create press releases, company updates, and industry news which make your potential customers more interested in your products and services. We want your prospects to think positively of you. Custom high quality web content has a positive effect on audience attitude, says 90 % of CMOs asked by the Custom Content Council.

We will develop your Google+ authorship through Denver local search marketing. Unlike other service providers that utilize it entirely as a social network, we utilize G+ to enhance your overall SEO footprint. Google+ authorship stamps your web content using Google+ markup, identifying you or an appointed individual as the author or publisher of the content published on your website and blog. When we stamp Google authorship on a piece of content, you are provided credit for it through Google’s eyes. And the accumulation of authorship credits can easily help you to rank higher in the search engines.

Denver Search Engine Optimization Ensures Proper Website and URL Structuring

We optimize your web pages, making certain your site has the proper structure. A proper website and URL structure make individuals navigate and stream easily throughout your site. A faulty URL structure, on the other hand, confuses users and makes it challenging for online search engine crawlers in order to index your pages and material. We’ll additionally carry out URL mapping to figure out which pages ought to be optimized for what keyword.

We Optimize Your Search Engine Tags

These consist of your meta tags, allowing your website to better communicate with the online search engine. Our team will optimize page headlines, descriptions, and even alt texts for images. Tweaking your coding is going to enable search engines to index your web pages quicker and place them higher when it comes to your chosen keywords.

We Utilize Social Media and Social Publication

Whenever we release brand-new web content on your blog or anywhere online, who knows about it? We make sure everyone learns about it! We make sure that when we release content concerning you, everybody in your social world and beyond will learn about it. We established accounts for you in the top social networks and social sharing websites, the top blogs, as well as the leading press release sites. When we post content, we let the world know by means of the accounts that we’ve developed online for your company.

We Develop and Attract Natural Links

Because of the top quality content we create, we are able to attract natural links. Authority sites are more likely to link back to your site, and for that reason pass hyperlink juice to your pages. We carry out natural link building techniques which do not over optimize anchor texts or utilize any type of black hat scheme that violates search engine guidelines. More quality links we build to your website, the higher your site will rank, the more visitors you are going to get. And naturally, this will turn into more sales.

We provide an extensive consultation, first and foremost. We are dedicated to help you turn into much more successful and for your company to grow. You will see this when you view our team at work right at the very beginning. We offer you an in-depth consultation prior to asking you to buy any one of our services.

We want to thoroughly comprehend what your company is, who your intended clients are, and how our team can meet their needs. By doing this, we are aligned with your goals. We’ll propose ways about precisely how we can assist you based upon the research we do and our free consultation with you.

We are here to help you increase your company. We possess the knowledge and in the SEO industry. We would like to understand your company and your worries. We want to gain your trust by displaying our knowledge and show you performance through our professional execution.

If individuals think we are zealous about the marketing and advertising industry, they should see exactly how zealous we are about our clients’ marketing. We would like to be responsible for your excellence and help your company to increase.

You will never find this particular level of quality and dedication from other SEO providers in our price range.

At Denver Integrated Marketing Solutions we can help you grow your customers and your business today using Denver Search Engine Optimization.

Denver Marketing Services Outlines 4 Awesome Techniques to Encompass Your Consumers With Sound On and Offline

Denver Marketing Services Shows How A Unique Sound Can Actually Help In Branding Your Customers Online and Offline Experience

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Denver Integrated Marketing Solutions your Denver marketing services specialists would like to share with you these topics we thought would be of interest to you this month regarding four awesome ways to surround your customers with sound both online and offline.

Your Denver marketing services specialists agree that grocery stores, bakeries and realtors count on shoppers’ sense of smell to close the deal, but sound is the most underutilized of the five senses for marketing.

Even though it was the sound of the audio handshake of the modems, a technical requirement of connecting to the network, it became the sound of America Online.

Denver advertising agencies also knows that technology provides another example of a truly branded sound. Every Mac plays a distinctive chord upon start-up. This sound became associated with Macs and the home computer experience for many people.

You can find more information as well as get assistance on Denver advertising agencies and on four awesome ways to surround your customers with sound both online and offline at Denver Integrated Marketing Solutions.

The best use of branded sounds that truly connects an online and offline experience is by Southwest Airlines. We all know that 10,000 foot ding on airplanes that means we can take out our laptops. Southwest uses a very distinctive sound. They use the same sound when they scan your boarding pass before you get on the plane. These are both positive associations with the sound.

Denver Marketing Services Gives Online Experience

Southwest has used this distinctive sound in advertising, but they created an online experience that really leveraged the feelings people get when they hear this sound. They created a low fare alert system for people to install on their computers. It was called Ding. That feel good sound that people already associated with Southwest now meant even better airline deals.

Sounds can also have a negative feeling, and that really should be avoided for brand associations. Target has recently rolled out chip-card readers in many of their US stores, as US credit cards are updated to the more secure technology. The problem is that the confirmation sound in their chip readers is a very negative-sounding buzz, as if you have made a mistake. It should be a happy chime or positive beep, not the sound that reminds you of the big red X from Family Feud. 

Here are four things to think about before using sounds that connect your customers both online and offline: 

1. Use positive sounds to convey happy experiences (major chords instead of minor chords). 

2. Make sure the sounds enhance the experience, rather than get used just for the sake of adding sound. 

3. Consider your brand personalty when picking sounds. 

4. Consider your audience and the type of sounds they hear all day long.

So don’t forget these four helpful ways to surround your customers with sound both online and offline….1)  Use positive sounds to convey happiness;  2)  Make sure your sounds enhance the experience;  3)  Consider your brand personality with choosing sounds;  and 4)  Always consider your audience and varieties of sounds they hear all day long.

Denver Integrated Marketing Solutions has more information on Denver marketing services, Denver advertising agencies, Denver internet marketing company, and awesome ways to surround your customers with sound both online and offline.

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Why Website Design Denver Says Businesses Need to Integrate Content Marketing together with SEO

Website Design Denver comments on Online marketing techniques advanced rapidly over the last two decades.

Many sections grew so swiftly that they erupted right into their own industries. Content marketing and search engine optimization (SEO) are two of those industries.
The Rise of Content

The first content agencies started to support, design and produce brochure-style websites. Public relations firms focused on content produced to build recognition and authority while copywriting companies fed the increasing demand for corporate blogs, whitepapers and e-books. What started as disparate departments or agencies grew into companies and agencies building teams to provide cohesive, collaborated and centrally strategized content production.
The Rise of SEO

It only took a few years, but we at Website Design Denver have seen that search engine optimization exploded into a multibillion dollar industry. Weak algorithms matched with smart analysts made SEO one of the simplest online marketing financial investments to provide a return and quantify on investment for. Because of their ability to manipulate rankings, agencies with little or no branding or marketing experience grew to prominence.
The Rise of Google

Thankfully, Google was able to both harden and develop far more complex algorithms that went beyond site functionality, site optimization, keyword utilization and backlinks to rank sites. Sites are now analyzed for their relevance, their authority, their trust and even their authors to position them accurately amongst competitors. Google proceeded their assault on unscrupulous SEO professionals by burying the domains pages deep, or punishing them and removing them from search results altogether.

Companies that invested in SEO to artificially inflate their rank were now in trouble. Many of them not only lost their rankings, they continue to fight to regain any prominence. Leading SEO consultants are now being hired to reverse the damage done to those companies. Some companies had to abandon their domains altogether; the damage was simply too great.

At the root of the issue was that SEO was a math obstacle, while marketing was a people challenge. SEO was merely too good to ignore and many companies fell into the trap. Unfortunately, many of the SEO consultants and agencies that got clients into trouble continue to execute the same poor practices today.
Is SEO Dead?

Search engine optimization has become far much more complex than ever with the growing adoption of mobile and voice usage, as well as the growing impact of a search user's location on the the results. Public relations and targeted social promotion have become an essential of any search engine optimization strategy.

Great content marketers who have built competence in search engine optimization, but never tried to take game the algorithms, continue to increase their visibility and return on investment on search engine optimization. SEO specialists who don't understand the larger marketing ecosystem, are failing miserably.
Content and SEO

The word "versus" should be forever removed from every marketer's vernacular. Content and SEO are not discrete strategies, they are absolutely intertwined. The ability to rank well extends well beyond those strategies and into many others, as well.

At its root, high rank in a search engine result page (SERP) requires backlinks from high and highly relevant authority domains. Some experts in the industry also believe citations-- such as unique product names, company names, addresses or phone numbers-- may have influence in search engine algorithms.

At Denver Integrated Marketing Solutions a leading denver marketing firms company believes that in order to rank and be found, a company's content should be seen, shared and found. That requires a promotion strategy as well-- including paid social advertising, organic social promotion, paid search promotion and pitched content placement from public relations professionals.
SEO and Content

Search engine rankings are not just the result of a great content strategy, they're also a primary resource for analyzing the content that companies should be producing. By understanding the keywords that a business already ranks on, a business can identify the topics that they have authority on. This, in turn, can help businesses acquire greater ranking on like terms.

Every marketing effort influences search, even email. Content shared via email is distributed and often shared via relevant sources, producing relevant links that influence search engine rankings. Email also provides a means to maximize conversions since visitors may arrive at a site and subscribe without making a purchase. Email provides a frequent push strategy to drive the subscriber back into the conversion funnel.

Foundational SEO practices still exist, like XML Sitemaps, pinging of search engines, monitoring webmasters, redirecting URLs, canonical URLs, meta data and rich snippets. Site speed, page speed, content delivery networks and responsive Web design continue to play an important role.

Beyond these basics are much more advanced insights and analysis. Site hierarchy and ontology play an important role in how both search engines see a site and how users interact with a site. Lexical onomies, the relationship and associated verbiage, is also important analysis:

- Synonomy are similar terms

- Antonomy are opposing terms

- Hyponomy are specialty terms

- Meronymy are subtopics of the terms

- Holonomy are the parent topics of the terms

Keyword segmentation of branded terms, topics and geographic terms is also imperative. A company may rank very well for a specific keyword in one geographic location, but not in another.

Now tack on how the user wishes to digest the content-- visually, kinesthetic or auditory-- and you can see how the process continues to become even more complex. All of these are foundational and critical elements and are all data elements outside the characteristics of the visitor.

Previous assumptions writing content based on general personas is also proving to be too simplified. Cisco research (Winning the New Digital Consumer with Hyper-Relevance) on the client journey is providing evidence of more than 800 different paths to conversion for the average product. Google is uncovering evidence that consumers don't follow a predictable journey, but instead have micro-moments where decisions are made.

Just as the SEO market has had a crack separating modern SEO practices with outdated, risky practices, so has the technology utilized to research, track and analyze content performance. Modern measurement platforms utilize ranking as a key metric, but also incorporate engagement, sharing, and conversions to monitor the performance of content.

The modern-day toolset for an SEO expert includes Google Webmasters, Keyword Research platforms, Social Performance, Analytics and Ranking Data. Leading providers are integrating all elements into Web visibility or authority solutions that are getting marketers much closer to providing real-time and predictive data to help drive content strategies.
- See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2015/08/26/why-businesses-should-combine-content-marketing-with-seo.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.H6gkRTJT.dpuf

Public relationships firms focused on content produced to build awareness and authority while copywriting firms fed the growing demand for corporate blogs, whitepapers and e-books. What started as disparate departments or agencies grew into businesses and agencies building teams to provide cohesive, synchronized and centrally strategized content production.
Content and SEO are not discrete strategies, they are absolutely intertwined. Search engine rankings are not just the outcome of a great content strategy, they're also a major resource for analyzing the content that companies should be producing. Content shared via email is distributed and often shared via relevant sources, producing relevant links that influence search engine rankingsas seen here at Denver web development.