Marine Products:Boating Industry Launches Marketing Project
For the first time in U.S. boating history, marine products makers will spend countless dollars promoting the benefits of recreational boating and boat ownership.
The National Marine Manufacturers Association's "Grow Boating" campaign and $12 million marketing blitz consists of nationwide advertising buys, direct mail and other efforts that the industry hopes will connect with potential boaters whose free time is growing more fractionalized.
" Our goal is making the two best days in a boater's life every Saturday and Sunday," said Thom Dammrich, president of the National Marine Manufacturers Association, throughout a presentation to market leaders at the recent Miami International Boat Show.
Yamaha, among the largest marine product brands in the world, agreed to contribute hundreds of countless dollars in support of the project. Yamaha is optimistic that the money spent will further the techniques the business launched internally making boating more appealing for families.
" We at http://raritaneng.comhave actually been engaged in promoting boating as an excellent family activity for a number of years now and we are gratified to see the whole boating market joining us in this endeavor," said Mark Speaks, president of Yamaha WaterCraft. "There is lots of evidence suggesting that households that boat together are healthier, happier and more successful. Any moms and dad that has actually been boating with their household comprehends exactly what a fantastic method this is to restore the ties that bind the household together."
Yamaha WaterCraft Group is among the few companies in the boating industry enjoying double-digit growth and is a major voice behind the industry's Grow Boating campaign. To meet the needs of brand-new entrants to the boating lifestyle, Yamaha offers new, fully featured family boat beginning around $7,000.
According to federal research studies taking a look at U.S. recreational patterns, 65 million Americans reported that they go boating yearly, and 28 million Americans reported that they ride personal boat. Raritan Engineering can be reached for more information on marine products.
