Bing Pay Per Click Experts Share Content Marketing Mistakes That Can Poison Your Company

Your Bing Pay Per Click Company Tip of the Week

Denver Integrated Marketing Solutions your Bing pay per click specialists would like to share with you these topics we thought would be of interest to you this month regarding these marketing mistakes that can poison your company.

Content marketing utilizing Bing pay per click – like any marketing discipline – can fall short of expectations for a number of reasons. Your Bing experts know that it takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants.

 In fact, you may even be among the 30% of marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report who consider their organizations effective in their use of content marketing.

But if you are part of the other 70%, no need to despair: A few simple mistakes may be all that’s keeping you from realizing the benefits that content marketing offers.

Knowing what to look for – and how to fix the problems you find – is the first challenge to overcome.

For a preview – and some information that didn’t make it into the book – read on.

Mistake No. 1: You give up

Your Google pay per click experts share with you Neil’s advice. “Never, ever quit.” In fact, he advises that being consistent is one of the best ways to reinvigorate a content marketing program that has grown stagnant or hasn’t quite found its stride:

You can find more information as well as get assistance on Google pay per click and on marketing mistakes that can poison your company.

Mistake No. 2: You are focusing on quantity, not quality

Why is quality important? There are many reasons: It builds trust, increases your engagement, and drives thought leadership.

Your Bing Pay Per Click Company Agrees With These Tips

As Google’s own quality guidelines explain, if your pages contain useful information, your content will attract more visitors, even when utilizing pay per click. 

To ensure your content is being viewed favorably by Google, start with obvious signs of trouble:

• Monitor your site for hacking, and remove hacked content as soon as it appears.
• Prevent and remove user-generated spam that might be appearing on your site.

But those are external factors. If you really want to make sure your content achieves high-quality status in Google’s robotic eyes, follow these quality guidelines:

• Post unique content on the page.
• Don’t stuff your content with keywords.
• Use internal links to make it easy for users to navigate to your other content on a related topic.
• Use affiliate links or ads at a minimum or not at all as they may detract from the user’s experience and engagement.

Mistake No. 3: You aren’t marketing your content

If you don’t market your content, it will never get the chance to spread its wings and bring in new fans and followers, let alone new prospects and customers.

Consider adding one or two of these tactics into the mix, along with Bing pay per click:

• Leverage influencer marketing: When influencers promote a product or service, their circles are likely to respond.

• Create Google AdWords campaigns: If you’re promoting a new white paper or e-book, create display campaigns to raise awareness and remarketing campaigns to retarget visitors who abandon your content before taking action.

• Develop social media campaigns: Sharing your content on social media sites like Facebook, Twitter, or Instagram may not make your content a viral success story overnight, but every interaction it earns from the members of your community has the potential to create a ripple effect that can impact your bottom line over the long term.

Mistake No. 4: Your offerings have become passé

Letting your content become outdated diminishes its ability to attract and engage an audience.

To freshen your content offerings, try these tips:

• Think outside the blog: Consider shaking things up by experimenting with new formats, such as videos, podcasts, e-books, or webinars.

• Paint a visual picture for your readers: To increase interest, exposure, and engagement, create content in visual-centric formats like SlideShare, infographics, or video.

• Create a conversation: Ask a question or offer a controversial point of view that gives readers an opportunity to weigh in on the discussion.

• Get real: You don’t have to spill company secrets, but offering a glimpse behind the scenes can really give your audience something to engage with and relate to personally.

Mistake No. 5: Your storytelling leads to a dead end

You need to gently encourage them to take the next step in the purchase process, and that requires including a clear call to action.

People expect a request to take some action after reading content.

Start asking for action on your blog posts and other content forms. The call to action does not need to entail a million-dollar deal. Without it, your content is a means that is unlikely to lead to a desirable end.

So don’t forget to avoid these 5 mistakes that could poison your company. 1) giving up; 2) you are focusing on quantity and not quality; 3) you aren’t making your content; 4) Your offerings have become passé; and 5) your storytelling leads to a dead end.

Denver Integrated Marketing Solutions has more information on Bing pay per click, Google pay per click, and on marketing mistakes that can poison your company.

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Reputation Management Denver Gives 3 Content Marketing Tips

Reputation Management Denver Tip of the Week

Denver Integrated Marketing Solutions your Reputation Management Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding Content marketing.

Content marketing – as an industry – is quickly migrating towards mobile devices. After all, that’s where users are reading and engaging with content. For the first time ever, the number of mobile-only internet users now exceeds desktop-only users. That means you can no longer ignore mobile, or look at it as a sub-segment of your overall strategy. Mobile needs to be one of your primary targets. But how do you successfully push content to these users?

3 ways content marketers can use mobile to push content

There are dozens, and perhaps even hundreds of ways for content marketers to utilize mobile devices as part of larger marketing campaigns, but we’ll briefly look at three of the most practical and high-returning.

1. Leverage Real-Time Social Feeds

The most obvious and natural convergence of content marketing and mobile devices occurs in real-time social media feeds, like Twitter. This is still the ideal place to push content and allows brands to maximize exposure and increase the amount of peer-to-peer shares between users.

While Twitter feeds are becoming increasingly noisy, the path to standing out amongst the crowd is also more apparent than ever. Twitter is feeling the pressure from other social networking apps and is trying to shift its strategy to appease the visually-inclined portion of its user base. As such, the use of images and videos has now become extremely important. If you want to leverage real-time social feeds, it’s important that you put an emphasis on creating striking short-form video content that’s designed to be shared.

Reputation Management Denver Considers This Crucial

2. Carefully Consider Mobile Apps

The second thing to consider is your mobile app. Do you have one – or are you planning on designing one? If the answer to either of those questions is yes, you must invest in quality content. According to a Harris Interactive study, 68 percent of mobile users agree that if a branded app isn’t helpful, useful, or easy to use that it actually results in a negative perception of that brand. On the other hand, if a branded app is valuable and easy to use, it can enhance that brand image.

You can find more information as well as get assistance on google pay per click and on this topic of content marketing at Denver Integrated Marketing Solutions.

The two most critical components of a successful mobile app are the design and concept. If you want to push quality content to your users, you need to invest in fluid design features that enhance the consumption of the content you work so hard to create. Resources like InVision, a free tool that allows you to develop interactive prototypes, can aid in this process.

3. Utilize Responsive Web Design

The third way you can use mobile to push content is to pay careful attention to your website and how mobile users interact with it. Responsive web design (RWD) is no longer an option – it’s a necessity. Content has to be accessible on mobile devices, and your website should appeal to screens of all sizes. If users are forced to zoom in and out to see various aspects of your site, you’re going to lose them. Bounce rates will be through the roof and conversions will be virtually non-existent.

An investment in RWD today will pay dividends for years to come. It eliminates the need to create multiple designs and layouts and lets you maximize your time as you focus on content, not design. If you’re looking for some good examples of RWD, check out these five websites. They should give you an idea of just how powerful content can be when displayed correctly.

Leverage Mobile Today

The surge in mobile popularity is useless to your brand unless you learn to leverage it by using the right strategies. In 2015, that means using real-time social feeds, mobile applications, and responsive web design. Now’s the time to get started! Denver Integrated Marketing Solutions has more information on reputation management Denver,google pay per click, bing pay per click as well as more great information on content marketing.

Image by Kristina Alexanderson.

The post 3 ways content marketers can use mobile to push content appeared first on Scoop.it Blog.

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Denver Local Search Marketing Shares 4 Ways to Create a Content Marketing Strategy That Triggers Action

Your Denver Local Search Marketing Company Weekly Tip

Denver Integrated Marketing Solutions your Denver local search marketing specialists would like to share with you these topics we thought would be of interest to you this month regarding four ways to create a content marketing strategy that triggers action.

Your Denver local search marketing experts know that you will never know how great reacting to someone’s content is until you try it for yourself. 

To create a content marketing strategy that prompts action and engagement, you have to step into the shoes of the reader, understand their predicaments, goals, and know how to give them what they need.

The Content Conundrum

Too many people create content simply because it’s Monday and they have it on their schedule to do so.

If you’re not creating content that speaks to someone every time you’re writing, then why are you doing it?

Your social media marketing Denver says that if you are unsure, then take a walk around the internet and start reading some of your favorite blogs in your niche.

What Is Deliverable Content?

Any content that creates some type of action on the reader’s part could be considered deliverable content.

You can find more information as well as get assistance on social media marketing Denver and on four ways to create a content marketing strategy that triggers action at Denver Integrated Marketing Solutions.

Your Denver Local Search Marketing Company Agrees With These Tips

You’re only looking at it from your perspective. You already know what you want. You want them to sign up to your list, buy your product, or enlist in that free webinar later.

Of course deliverable content is something that makes you feel better, but let’s look at what makes the reader feel better about the whole deal and how you can get them there.

1. Listen to Your Audience

So you have a schedule to write? Great. Don’t deviate from that.

Do you have a schedule to listen as well?

Every great writer listens to their audience.

There will always be tons of content waiting out there for you, all you have to do is keep your ears and eyes tuned to that location.

People will tell on themselves. They will explain their failures, they will describe their goals and where they want to go.

You will never suffer writer’s block if you turn your ears on every now and then.

2. Build Relationships

I love this aspect of my job. Building relationships is something that every content writer needs to be good at. 

You’ve got to get yourself out there, immerse yourself in the sea of people that want and need what you have to say.

Coupled with listening, this is the easiest thing to do in your marketing.

Building relationships is important for your content because you’re not going to become successful by yourself.

Relationships are worth more than just casual acquaintances because that one person you build a relationship with could have a friend that will see your content later and help you distribute it to millions who need it.

3. Manage Expectations

Don’t oversell yourself or create some persona that you’re superman when you’re only the guy that changes the oil in superman’s car.

People have an effective B.S. radar and they’ll find you out if you’re not who you say you are. Be yourself.

4. Deliver Great Content

Now it’s time to write. However, as I explained last time, you have to learn to write in pictures in order to sustain an approachable content marketing strategy with your readers.

Sidenote: I hate the term writing.

You’re not a writer, but a storyteller, and every storyteller has to create something that dances in the readers mind and persuades them that now is the time to take action.

Help them see the bigger picture in your story and use that to describe how they are going to get there.

The Moral

The moral to this story is that if you are going to create a content delivery strategy that is effective, then you may have to drop some bad habits. You may have to pick up some good ones as well.

You’re not a writer, there’s millions of them out there simply…writing. You are a storyteller.

So don’t forget these 4 helpful points on how to create a content marketing strategy that triggers action;  1) listen to your audience, 2) build relationships, 3) manage expectations, and 4) deliver great content.

Denver Integrated Marketing Solutions has more information on Denver local search marketing, social media marketing Denver, reputation management Denver, and four ways to create a content marketing strategy that triggers action.

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Spend Your Marketing Budget Wisely for Denver Search Engine Optimization

Denver Search Engine Optimization  Solutions

Are you spending your marketing budget plan wisely on the right SEO providers? Right here are 8 reasons why we are the ideal SEO solutions provider for your company.

Why We Are the Best Denver Search Engine Optimization Provider for Your Company

SEO providers will usually assert that they are the ideal solution to your internet marketing problems. Frankly, we do also! But only because we know we really are. Here’s what sets our team apart and why you should choose us.

We understand the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, links, and other technical mumbo-jumbo. We have gone past this heading to the next level because we know exactly what you need. We know that what you require is a constant stream of loyal, paying customers that would like to purchase from you over and over again, and then recommend your business to their friends. You need loyal followers who will visit your site every day, engage in your content, and share it along with their network. That’s the emphasis of our SEO approach.

 

You need to guarantee that your service provider understands your company and your industry. After all, your provider will function as your online machine. These individuals should have you marketing objectives as the blueprint in their mind to make sure that every effort is working towards your business objectives.

Your online marketing company should be capable of laying out the business plan to your online success. But in order to accomplish that, they should intimately comprehend your business and your business strategy.

We create high quality material that speaks to your target audience. We concentrate on creating content which is beneficial to your target market– not keyword-stuffed and unreadable articles! One kind of content we produce is promotional-based content, which is targeted to your existing and prospective clients. This material will contain anything from promos, coupons, sales, and present discounts you have to offer. We create blog posts which your prospects would like to show their friends. We create press releases, company updates, and industry news which make your potential customers more interested in your products and services. We want your prospects to think positively of you. Custom high quality web content has a positive effect on audience attitude, says 90 % of CMOs asked by the Custom Content Council.

We will develop your Google+ authorship through Denver local search marketing. Unlike other service providers that utilize it entirely as a social network, we utilize G+ to enhance your overall SEO footprint. Google+ authorship stamps your web content using Google+ markup, identifying you or an appointed individual as the author or publisher of the content published on your website and blog. When we stamp Google authorship on a piece of content, you are provided credit for it through Google’s eyes. And the accumulation of authorship credits can easily help you to rank higher in the search engines.

Denver Search Engine Optimization Ensures Proper Website and URL Structuring

We optimize your web pages, making certain your site has the proper structure. A proper website and URL structure make individuals navigate and stream easily throughout your site. A faulty URL structure, on the other hand, confuses users and makes it challenging for online search engine crawlers in order to index your pages and material. We’ll additionally carry out URL mapping to figure out which pages ought to be optimized for what keyword.

We Optimize Your Search Engine Tags

These consist of your meta tags, allowing your website to better communicate with the online search engine. Our team will optimize page headlines, descriptions, and even alt texts for images. Tweaking your coding is going to enable search engines to index your web pages quicker and place them higher when it comes to your chosen keywords.

We Utilize Social Media and Social Publication

Whenever we release brand-new web content on your blog or anywhere online, who knows about it? We make sure everyone learns about it! We make sure that when we release content concerning you, everybody in your social world and beyond will learn about it. We established accounts for you in the top social networks and social sharing websites, the top blogs, as well as the leading press release sites. When we post content, we let the world know by means of the accounts that we’ve developed online for your company.

We Develop and Attract Natural Links

Because of the top quality content we create, we are able to attract natural links. Authority sites are more likely to link back to your site, and for that reason pass hyperlink juice to your pages. We carry out natural link building techniques which do not over optimize anchor texts or utilize any type of black hat scheme that violates search engine guidelines. More quality links we build to your website, the higher your site will rank, the more visitors you are going to get. And naturally, this will turn into more sales.

We provide an extensive consultation, first and foremost. We are dedicated to help you turn into much more successful and for your company to grow. You will see this when you view our team at work right at the very beginning. We offer you an in-depth consultation prior to asking you to buy any one of our services.

We want to thoroughly comprehend what your company is, who your intended clients are, and how our team can meet their needs. By doing this, we are aligned with your goals. We’ll propose ways about precisely how we can assist you based upon the research we do and our free consultation with you.

We are here to help you increase your company. We possess the knowledge and in the SEO industry. We would like to understand your company and your worries. We want to gain your trust by displaying our knowledge and show you performance through our professional execution.

If individuals think we are zealous about the marketing and advertising industry, they should see exactly how zealous we are about our clients’ marketing. We would like to be responsible for your excellence and help your company to increase.

You will never find this particular level of quality and dedication from other SEO providers in our price range.

At Denver Integrated Marketing Solutions we can help you grow your customers and your business today using Denver Search Engine Optimization .

Denver Search Engine Optimization Shares 7 Myths of Content Marketing

Your Denver Search Engine Optimization Company Weekly Tip

Denver Integrated Marketing Solutions your Denver Search Engine Optimization specialists would like to share with you these topics we thought would be of interest to you this month regarding 7 myths of content marketing.

Your Denver Search Engine Optimization experts know that the art of storytelling is part of every culture. Sharing the events of the day around a camp fire, the kitchen table or the company water filter often sees us conjuring up a romantic image of the compelling wordsmith and the entertaining jokester.

Content marketing is an art and a science

Content marketing has become an art and a science with a dash of promotion in the mix. Like any good cake recipe, the right types of ingredients and the quantities will be the difference between success and failure.

Myth #1. Build it and they will come

Denver local search marketing knows that content marketing is synonymous with the term inbound marketing. Add the other phrase “attraction marketing” to the discussion and people think that content on its own will produce traffic and leads.

Content marketing is two words and content is only one of them.

You can find more information as well as get assistance on Denver local search marketing and on 7 myths of content marketing at Denver Integrated Marketing Solutions.

Myth #2. Content creation is more important than the marketing

This follows on from the first myth.

The creatives and the writers of this world often fall into this trap. Their misguided mantra is often “I create and therefore I will succeed”.

Sorry, that won’t do.

In a digital world the sheer noise, velocity and volume of content creation means that the marketing is 50% of the game.

Viral content is often associated with luck.

Publishers like Buzzfeed and Upworthy have made us realize that leaving it to luck is not an option. Content marketing success is now more science, big data and the relentless pursuit of optimizing content for sharing and traffic.

Myth #3. Tons of ordinary content is enough

What is ordinary content?

To me it means a bland 400-600 word blog post that is missing a voice, insights and an x-factor. Visuals are also vital.

The competition for online attention is getting harder and when I started 6 years ago the content standard required wasn’t as high..

Content marketing is growing up.

Myth #4. Content marketing is more about search engines

Google’s mission “To organize the world’s information and make it universally accessible and useful.” has sometimes lead to an abomination or two in content marketing strategy execution.

Denver Search Engine Optimization Agrees With The Following

Write for humans, touch their emotions and your content has a much better chance of being shared with viral velocity.

Myth #5. Good content marketing doesn’t need much technology

Social media and content marketing are almost like kissing cousins.

When content marketing emerged, the technology that surrounded it was either raw or non-existent. Using social content was seen as a manual job otherwise it was not proper.

You will need technology, apps and digital marketing technology platforms to create, publish, launch, manage and measure “at scale”.

Myth #6. Content marketing is just about giving away free content

Bloggers are the epitome and essence of content marketing. Many bloggers (and content marketers) have fallen into the trap of only giving away free content. They forget to ask for something in return. They think that conversion from traffic to leads and sales will happen on its own.

You need optimized  ”Calls to Action”.

Myth #7. Content marketing automation is evil

Content first has to be created, then it needs to published and finally it needs to be free to be pushed out into the big wide digital world and achieve its mission.

So don’t forget some of these helpful points you’ve learned from these content marketing myths…Myth #1. Build it and they will come;  Myth #2. Content creation is more important than the marketing;  or Myth #3. Tons of ordinary content is enough.

Denver Integrated Marketing Solutions has more information on Denver Search Engine Optimization, Denver local search marketing, Social Media Marketing Denver, and 7 myths of content marketing.

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Denver Advertising Agencies Share 6 Great Ideas to Increase Lead Database Quality

Denver Advertising Agencies Discusses Databases

Denver Integrated Marketing Solutions your Denver advertising agencies would like to share with you these topics we thought would be of interest to you this month regarding six awesome tips to improve lead database quality without spending a fortune.

Your Denver advertising agencies wants to show you that there are 6 tips to improve your data by investing just a few hours of your time with data automation technology which can automate the laborious tasks of data cleansing and enrichment:

1. De-duplicate records

Marketers often hesitate to automate de-duplication (the process of removing duplicate leads) and prefer to eyeball duplicates and merge records manually due to fear of eliminating the wrong records. The shear effort required to perform manual de-duplication often results in the task never being done at all.

2. Fix bad emails

Your Denver internet marketing company knows that emails often fail to send because of typos, like john.doe@company,con. You can revive dead leads by fixing malformed email addresses in an automated way.

Your Denver Advertising Agencies Company Agrees With the Following Tips

3. Normalize geographical data

Without complete and normalized geographical data, it is difficult to run regional campaigns, plan field-marketing events, and route leads. At a minimum, normalize state/province and country data. Instead of “Massachusetts”, “MA”, “Mass”, and endless other typos, standardize on a single value like “Massachusetts”.

You can find more information as well as get assistance on Denver internet marketing company and on Denver Advertising Agencies Sharing 6 Awesome Tips to improve lead database quality without spending a fortune at Denver Integrated Marketing Solutions.

4. Infer missing geographical data

Instead of struggling with incomplete address data, have the system automatically fill in the blanks so that you can leverage these known relationships. For example:

• If ZIP code = 94065, then infer city = Redwood City and state = California
• If country code = 353, then infer country = Ireland

5. Normalize company names

Another common problem with lead database is non-standardized company names. Instead, focus your efforts on just customer and target account lists.

6. Segment using job title data

A well-segmented lead database is the foundation for personalized engagement and targeted campaigns.

One widely available source of segmentation data is job title. By mapping job title keywords, you can create segmentations based on job function and job level. For example:

• “Accounts Payable” indicates job function = Finance
• “CFO” and “Managing Director” indicates job level = Executive

Six quick things you can do to improve the quality of your leads database. All you need is a few hours with a data automation tool and reference data such as state and country lists and job keyword mappings.

So don’t forget these helpful points on how to improve lead database quality without spending a fortune. Tip #1 – De-Duplicate records; Tip #2 – Fix bad emails;  Tip #3 – Normalize geographical data;  Tip #4 – Infer missing geographical data;  Tip #5 – Normalize company names;  and Tip #6 – Segment Using Job Title Data.

Denver Integrated Marketing Solutions has more information on Denver advertising agencies, Denver internet marketing company, Denver marketing firms, and on how to improve lead database quality without spending a fortune

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Denver Internet Marketing Company Discusses Why Mobile Website Design Is Crucial

Denver Internet Marketing Company Talks Mobile Friendly Web Design

Denver Integrated Marketing Solutions your Denver Internet Marketing Company in regard to how Google’s Mice algorithm update has hurt SMBs & SBOs because they either didn’t know or didn’t pay attention and they are paying the price.

It is NOT too late for SMBs & SBOs to regain their former ranking by implementing a Mobile website.

April 21, 2015– the date of the big Google mobile-friendly algorithm update.
Also referred to as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, this is an algorithm update with substantial influence that could result in loss of mobile traffic and mobile customers for you– if your site isn’t mobile-friendly.

Google Pushes Websites to Become Mobile-Friendly
On November 14, 2014, Google introduced its “mobile-friendly” label for mobile-friendly websites on all mobile device searches. Perform a quick search using Google on your phone, and if the website is mobile-friendly, you will observe the “mobile-friendly” label right under the Website address.

Our Denver Internet Marketing Company Recommendes This Video

 

Typically, if you are on a mobile device, you will select results with the “mobile-friendly” label and skip the ones without it.
Today, with the Google Mice update, all sites which are not actually mobile-friendly are going to get lowered to web pages 20, 30, or 50– or even completely disappear from Google search results page on mobile devices … forever!

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