Social Media Marketing Denver Marketing and Technique

Social Media Marketing Denver Discusses Branding

Did you know that within the Social Media Marketing Denver space, there are discussions happening at this exact moment that will define your brand? If you don't take advantage of this vast and expanding landscape, your competitors will, and you won't like the outcome.

If their endeavor is to contend within this economic climate, company owners might not recognize it yet but social media optimization is now a vital marketing requirement. The appearance of social networks over the past few years has altered the way companies reach out to their audience. It is not enough to have a site, get backlinks, and rank well on Google. Today, a successful business needs to have essential elements: networking, awareness, trust, loyalty, and engagement-- all of which are achievable through social media. Social Media Optimization: A Legitimate Business Need You might still be wondering, just how important is having a Social Media Optimization campaign for your business.

1 in 4 people worldwide are social media users (eMarketer). Without a solid social media optimization strategy, it is going to be difficult for companies to make the most from this trend. When a prospective customer searches for your company' name on Google, are they going to discover (apart from your site) professionally developed and updated social media profiles?

Social Networks as Marketing and advertising Tools. In the "State of the Media: Social Media Report," global info and measurement company Nielsen stated that social media has transformed how consumers are influenced to purchase. "Consumer choices and behaviors are increasingly driven by viewpoints, tastes, and preferences of an exponentially larger, global pool of friends, peers, and influencers," the report said.

The Nielsen research study likewise discovered that, each month, social media users:. Read about other customer experiences (70 %). Learn more about business products and services (65 %). Compliment brands (53 %). Share exactly how they feel concerning brands they like or don't like (50 %).

This is both a challenge and a cause for celebration for marketers. Although it will be more difficult to manage brand messaging, it additionally opens up brand new channels for business owners to connect with their prospects. In case you have a social networking strategy, you can influence exactly how prospects view your brand, and ultimately gain their awareness, engagement, trust, and loyalty.

How to Take Advantage of Social. From account setup to maintenance and tracking, there's a plethora of actions that can benefit the online social presence of your business. Some of the more important actions you can take, and take right away if possible, are as follows:. Share Updates via Facebook-- In the event that you're going to notify individuals of your promos, events, and updates, make certain to include Facebook in the strategy. The most significant of them all, the world's most extensive social media network currently possesses 1.11 billion monthly active users.

Share Updates by means of Google Plus-- Google's own social network currently has 500 million registered members, 359 million of which are active. Apart from its own usual social properties, Google+ is crucial for marketing and advertising because of its SEO or search engine optimization advantages. A current correlation study by Internet marketing software developer Moz found that high ranking pages have the tendency to have more +1's.

Tweet Frequently-- Establish your presence by posting regular updates on the micro-blogging site. MediaBistro approximates that 67 % of Twitter users are far more likely to buy from the brands they follow on Twitter. Some 85 % "feel more connected" to the company after following them.

Produce Hype via YouTube-- YouTube requires no intro but to get a glimpse of its power as a web traffic source and social platform, here are some fascinating figures. Nielsen reports that YouTube has a better reach than any cable network when it comes to the 18-34 U.S. age group.

Social Media Marketing Denver Advantages

The issue with networking by means of social media is the time and dedication needed to ensure you possess a regular presence. Company owners can not afford to invest all their time away from the core business posting status updates or talking about discussions.

We will help you:. Expand your network (acquire friends, fans, followers, connections, join groups). Boost awareness (through tweets, status messages, posts, etc.).

Produce engagement (by means of discussions, commenting). Promote trust and customer loyalty (with regular updates, promos). And boost this further with the amplifying power of social media.

We can draft a social media strategy which can help you accomplish your business objectives, and then help you carry out the plan ... so you can remain focused on your core operations, and push the business from that end.

We're offering free extensive consultation on exactly how social media can help expand your company right now. Call our team today or send us a message to schedule your free consultation on Social Media Optimization.

Company owners might not recognize it yet but social media optimization is now a vital marketing requirement if their endeavor is to contend within this economic climate. Social Media Optimization: A Legitimate Business Need You might still be wondering, just how important is having a Social Media Optimization campaign for your business.

Without a solid social media optimization strategy, it is going to be difficult for companies to make the most from this trend. When a prospective customer searches for your company' name on Google, are they going to discover (apart from your site) professionally developed and updated social media profiles?

In the "State of the Media: Social Media Report," global info and measurement company Nielsen stated that social media has transformed how consumers are influenced to purchase.

Denver Marketing Services Reveals The way People May be Innovative

Your Denver Marketing Services

 Weekly Tip

Denver Integrated Marketing Solutions your Denver Marketing Services specialists would like to share with you these topics we thought would be of interest to you this month regarding how you can be creative with culture influences and creative innovation.

“Every single person in business needs to acquire the ability to change, the self-confidence to learn new things and the capacity for helicopter vision. The idea that we can win with brilliant scientists and technologists alone is absolute nonsense.

It’s breadth of vision, the ability to understand all the influences at work, to flex between them and not be frightened of totally different experiences and viewpoints that hold the key. We need every single pressure from business at the moment to make clear that the specialist who cannot take the holistic view of the whole scene is no use at all.”

[Sir John Harvey Jones, former leader of ICI, best known by the public for his BBC television show, Troubleshooter, in which he advised struggling businesses]

The way we think about something has a profound impact on what we do.

Many organizations could use more creative input to make sense of how technology innovation, population changes, new patterns of trade, and fluctuation in fiscal and monetary policy, to name a few, impact their operations. Because these issues play a major role on how customers and clients think and feel about the world.

Creative cultures are supple, inquiring, and understand the need for creative spaces, says Sir Ken Robinson in Out of Our Minds: Learning to be Creative.

You can find more information as well as get assistance on denver advertising agencies at Denver Integrated Marketing Solutions.

Organizational habits, the patterns of everyday work, and habitats, the physical environments in which people work both have a bearing on the mood of a company. They set the tone for how people interact, behave, and what it feels like to conduct business with them.

In the book, Robinson says:

Leading a culture of innovation means engaging with two cultural challenges: external and internal.

[...] if they are to survive, organizations need to have vibrant internal culture, which evolves symbiotically with the changing cultural environment in which they are aiming to grow. The task of the creative leader is to facilitate a resilient relationship between the external and internal cultures.

via How Culture Influences Creativity

Sir Ken Robinson on the Relationship Between Imagination, Creativity, and Innovation

“Logic will take you from A to B. Imagination will take you everywhere.”

- Albert Einstein

“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at least you create what you will.”

- George Bernard Shaw

Sir Ken Robinson's body of work is one deserving of attention. Robinson is best known for the self deprecating sense of humor with which he delivers a very important message: “Imagination is the source of all human achievement.”

A leader in the development of creativity, innovation and human resources, working with governments and the world’s leading cultural organizations, he was knighted in 2003 for his contribution to education and the arts.

In 1998, his report after leading a UK commission on creativity, education, and the economy became very influential. “This report raises some of the most important issues facing business in the 21st century. It should have every CEO and human resources director thumping the table and demanding action,” said The Times.

The premise of his book Out of Our Minds: Learning to be Creative is that our world is the product of the ideas, beliefs and values of human imagination and culture that have shaped it over centuries. It has been created out of our minds as much as from the natural environment. The human mind is profoundly and uniquely creative, but too many people have no sense of their true talents.

His mission is “to transform the culture of education and organizations with a richer conception of human creativity and intelligence.”

Denver Integrated Marketing Solutions.com has more information on denver marketing services, denver advertising agencies and denver search engine optimization tips for your success.

via Sir Ken Robinson on the Relationship Between Imagination, Creativity, and Innovation

Denver Internet Marketing Company Explores the Advantages and Disadvantages of Content Advertising

 

Denver Integrated Marketing Solutions Your Denver Internet Marketing Company would like to share with you these topics we thought would be of interest to you this month regarding pros and cons of content marketing

The game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses.

If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B marketers believe that their content marketing initiatives are successful. With the overwhelming amount of content created these days, the stakes are high and competition is fierce.

What can you do to walk away from the table better off than what you started? It’s all about playing the game the right way.

Plan for the Buy-In

The buy-in is considered the minimum that is required to play a game of poker. Content marketing is only one element of your digital marketing program and should at a minimum align with the following initiatives:

• SEO
• Paid Search
• Social Media
• Influencer Marketing

Skipping any one of the elements above leaves room for your competition to be servicing your customers in ways that you cannot. The rule is, you’ve got to pay to play.

Understand Your Denver Internet Marketing Company Hand

You can find more information as well as get assistance on denver marketing firms and on Pros and Cons of Content Marketing at Denver Integrated Marketing Solutions.

Based on your current investment, staff and skill-level of team members, you need to determine what you have to work with. While your competitors may be creating interactive digital marketing assets that are awe inspiring, you may not be able to dive that deep at this point in time.

No matter how much you have available to invest, always ask yourself:

• Do I have a firm grasp on who my customers are and what they care about?
• How can I use content marketing to better service my customers?
• What types of marketing assets will have the biggest impact on customer needs?
• Are my digital marketing strategies optimized to create a good user experience?

Sometimes you get dealt a hand that may not be be the best, but it’s all about how you play with what you have.

Blinds & Betting Basics

To stay competitive in the digital marketing game, there are some investments that have to be made. An investment of course can be a monetary amount, resources or time.

“The best investment you can make in marketing is the quality and experience of your “product”. – Lee Odden

Invest your time and resources into:

1. Making content buyer centric
2. Connecting with influencers to co-create & promote brand content
3. Creating modular content & repurposing
4. Keeping content accountable

Avoid betting all of your “chips” in one hand and instead focus on consistently creating content that is visually stimulating, creative and filled with helpful information for your customers.

Don’t Ever Bluff

Content marketing is one game where bluffing never pays off. In fact, one of the worst things you can do as part of a content marketing program is bluff. An example of a bluff might be promising your customers a certain experience and then failing to deliver.

Denver Integrated Marketing Solutions is your denver marketing agencies contact for content marketing services in the Denver Colorado area.

The user experience should always be one of the major objectives leading your strategy. User experience accounts for many things including:

• Is your content (email or web-based) optimized for different devices?
• Are your content assets delivering on promises made in search of social ad copy?
• Do social messages promoting your content accurately describe what the reader will find?
• Are marketing, sales and operations aligned to clearly describe and deliver on products/services?

via What You Need to Know About Playing High Stakes Content Marketing

Our Google Pay Per Click Department Advises-3 Quick and Easy Ways to Identify Funds for Your Web Content Advertising and Marketing Spending Plan

 

Your Google Pay Per Click Company's Weekly Tip

Denver Integrated Marketing Solutions your Google pay per click company would like to share with you these topics we thought would be of interest to you this month regarding 3 easy ways to find money for your content marketing budget.

This obstacle can be overwhelming at times. While overcoming this obstacle is often a tricky proposition, we want you to know that you can find this budget if we are looking in the right places.

Method One - Calculate the Costs of Unused content

Your Google pay per click specialists knows that first, we need to have a very solid understanding of your organization’s current content costs and utilization. So with this in mind, let’s start by taking a look at the calculating costs.

Step 1: Conduct an audit for a sample of the content your organization is producing. 

Step 2: Then we need to apply the average costs in order to gain a sense for the size of the problem.

For this example, let’s say your organization is creating 1200 pieces of content per year with an average cost of $200 each. Therefore, your organization would currently be spending $240,000 on content every year.

You can find more information as well as get assistance on Bing pay per click strategy and on 3 easy ways to find money for your content marketing budget at Denver Integrated Marketing Solutions

Next, we need to understand exactly how much of your organization’s content is actually getting used. On average, 60-70% of content goes completely unused; and so we need to remember, content that gets created, but never used is 100% waste of our money and our time.

Your Bing pay per click experts say that based on this information, we can take the organizations current production costs and subtract the amount the amount that gets used to find how much money your organization is wasting on unused content. Then for this example, your organization is wasting between $144,00 and $168,000 on unused content each year.

Method Two - Borrow Budget From Underperforming Digital Assets

The next place we can look for budget is from the opportunity costs of under-performing digital assets (ie: advertising).

We know customers are tuning out advertising. $1 spent on digital banner ads will under-perform $1 on content marketing in almost any category.

• The average click-through rate of display ads is 0.1% (DoubleClick)
• Only 8% of internet uses account for 85% of clicks on display ads (and some of them aren’t even humans) (comScore)

Method Three - Approach Flushed Teams with a Partnership Opportunity

Advertising campaign landing pages are another traditionally expensive, yet underperforming digital asset to potentially borrow budget from.

So keep in mind these 3 easy ways for finding money to enhance your content marketing budget, 1)  calculate the costs of unused content, 2)  borrow budget from underperforming digital assets, and 3)  approach flushed teams with a partnership opportunity.

Denver internet marketing company has more information on Google pay per click solutions, Bing pay per click solutions, and 3 easy ways to find money for your content marketing budget.

This post originally appeared on LizBedor.com.

via How To Find The Money For Content Marketing

Reputation Management Denver Provides 3 Amazing Tips to Pick the Ideal Color Scheme for Your Advertising

 

Reputation Management Denver Weekly Tip

Denver Integrated Marketing Solutions your reputation management Denver company would like to share with you these topics we thought would be of interest to you this month regarding

One of the most important elements of your brand name is its visual look. Your clients are going to identify you by your logo design.

Having said that, before developing the appearance of your brand name, you need to comprehend how the psychology of color works, as well as how essential it is to choose the best color for your very own branding.

But the question is, just how important are colors in branding?

Well, research has shown that 93% of shoppers are going to take a look at the visual appearance of your company's logo design, website, brochures, or catalogues and then decide whether or not to make a purchase from you.

Your social media marketing Denver company agrees that the purchase is based on the very first impression of exactly how they perceive and feel regarding your brand.

Which is why, this has to be performed meticulously with proper research and if you've chosen the wrong color, it is going to harm your business brand identity.

The following is a short breakdown of the color theory, which will help you use color more effectively so as to enhance your brand's identity.

Comprehending the Psychology of Color from Marketing and Branding Perspective

There are some companies that underestimate exactly how important the psychology of color is when it concerns branding.

The thing is, many consumers are going to judge services or products based on the colors which are made use of. This, obviously, is due to the fact that colors significantly affect the moods and moods of people.

You can find more information as well as get assistance on social media marketing Denver companies and 3 amazing tips to pick the perfect color scheme for your branding at Denver Integrated Marketing Solutions.

The following are a couple of examples of how colors can provoke specific emotions:

Red-- Red is possibly the boldest color you can select. It's associated with passion and excitement as well as with producing a sense of urgency, making it an excellent color choice for limited time promotions or clearance sales.

The color red is also connected with your appetite, which is the reason that numerous fast food restaurants make use of the color in their branding.

Blue-- Blue is related to feelings of tranquility, peace and reliability. You won't see many fast food restaurants using blue in their logos due to the fact that it is linked with curbing your appetite.

However, because it is related to reliability, dependability and trust, you'll find that practically every major social media network utilizes blue as their main branding color, including the top three social platforms-- Facebook, Twitter and LinkedIn.

Green-- Green is related to nature, health, tranquility, and power. Its affiliation with nature is pretty obvious and is one of the primary reasons you see companies or organizations that have to do with the environment use the color green in their branding; for instance, the Environmental Protection Agency.

Purple-- Purple is connected to royalty, respect, wisdom and luxury. It's why the color is often found on the garments of kings and queens centuries ago. The color is additionally said to promote creativity and problem solving.

Orange and Yellow- These two colors are very cheerful and are known for encouraging optimism. They are additionally known for producing a specific feeling of anxiety, which is utilized by companies to prompt impulse buying.

Black-- Black is a tricky color because it could be overwhelming if used frequently. Nevertheless, its use is associated with authority, boldness, elegance, and tradition.

White-- White is linked to purity, simplicity, safety and cleanliness, in addition to sparking imagination due to the fact that it could be viewed as a fresh start.

How to pick the ideal color scheme that's suitable for your branding:.

1) Monochromatic-- This color scheme includes utilizing a singular color in different shades and hues. It helps to create a minimalistic and sleek appearance that is very easy on the eye-- it's a color scheme frequently used by brands online.

2) Complementary-- This specific color scheme makes use of the two hues which are located exactly opposite of one another on the color wheel. It enables you to utilize a larger range of colors and is often used in print media.

3) Triangle color scheme-- This particular color scheme utilizes three colors that are equally spaced on the color wheel to produce a harmonious effect. Web designers looking to produce a bold appearance frequently select this color scheme.

How Companies are Utilizing Color Coordination for Conversions.

In addition to choosing the proper colors for your branding effort, understanding exactly how to utilize color coordination on your site is important for your conversion rate.

There is a psychological concept known as the Isolation Effect which should be employed. It specifies that an item that sticks out like a sore thumb will be more likely to be remembered.

Your Denver search engine optimization specialists suggest that if the background of your web page is just one color, the call-to-action should be a color on the other side of the color wheel-- likewise referred to as the complementary color-- to ensure that it stands out.

The Meaning of Colors in Different Cultures.

It's important to recognize that the meaning of color varies from one culture to another. Although one color may have a positive connotation in one culture, that exact same color may possess a negative connotation in another.

The last thing you want to do is to unintentionally offend an entire society by using a color that is unsuitable for a certain item.

If you don't think that the psychology of color will have that great of an effect on your branding effort, then take for example Pepsi's notorious mistake in South East Asia, that led to them losing the leading market share to Coke.

They chose to change the color of their vending machines to a light "ice blue.".

Unfortunately for Pepsi, light blue is associated with death and mourning in that region.

The psychology of color is something which has to be considered over and over again-- especially when you make changes to your branding, or you are broadening to different parts of the world-- or even different parts of the country.

As you can see, choosing the best color for your branding is extremely important for creating an effective brand and you need to make certain that you keep that in mind at all times-- especially if you plan on broadening your business globally.

So don't forget these 3 helpful tips on how to pick the perfect color scheme for your branding.....1)  Using monochromatic colors;  2)  using complementary colors;  and 3)  using triangle-color schemes.

Denver Integrated Marketing Solutions has more info regarding reputation management Denver, social media marketing Denver, Denver search engine optimization and 3 amazing tips to pick the perfect color scheme for your branding.

Denver Local Search Marketing Solutions Online

Expand your Brand through Denver Local Search Marketing

If you wish to expand your brand name, boost sales, and grow your business quickly, then you must invest money into your marketing to make it occur with Denver local search marketing .

If you want to grow your brand, boost sales, and grow your business quickly, then you must invest money into your marketing in order to make it take place.

You must invest in digital marketing and advertising. Your company must be very visible in the online world.

Why? Because your potential customers have moved online. This is where they're actively searching for products and services.

Search Engine Optimization

Ninety-one percent of your prospective clients use search engines frequently. This explains the reason that 94 % of companies rank SEO the highest with increasing importance as a resource of leads.

Can people discover you on online search engine?

Local Search

Local search has grown 300 %, from 1 billion in 2007 to 4 billion in 2013. Seventy-eight percent of local searches on a smartphone result in a purchase, and on tablets, 77 %. Your prospective clients are currently using their mobile devices on-the-go to look for local companies and purchase things!

Is your website prepared for mobile commerce?

Denver Local Search Marketing Uses Responsive Web Design

Is your website mobile responsive? 62 % of companies reported an increase in sales soon after developing a mobile-friendly website. Worldwide m-commerce revenues reached $133 billion in 2013, and are going to reach $626 billion in 2018!

Social Media Optimization

Your clients are spending 1 in 6 minutes online on social networks. Do you have a brand presence on Facebook, Google+, Twitter, and others?

Do it yourself or Leave it to the Professionals

Sure, you can possibly do everything simultaneously. From directing core aspects of your business: such as business development, finance, supply chain, production, marketing, and sales; right to online marketing-- Web Design, SEO, Local, Social Media, PPC, Online Reputation Management, and etc

. Do Something Right now or your Rivals will Squash You

Several of your rivals are already right into online marketing. They already have a responsive site. They are utilizing SEO, Local Marketing, Social Media Marketing, PPC, and ORM. They are generating, publishing, and distributing their content to broaden their brands.

Doing exactly just what they are currently doing won't be of much help. You must take your marketing up a notch to surpass the marketing efforts of your rivals.

You must thoroughly plan your marketing and advertising budget, and entrust your digital marketing to the experts. This will enable you to focus on expanding your business, keeping your sanity, and keeping in front of your rivals!

Increase in Marketing Budgets

Successful companies calibrate their marketing and advertising budgets accordingly. Research studies show that 60 % of business are planning to enhance their overall marketing and advertising budgets for the year ahead. There was a 26 % average boost in budgets, while 73 % of these businesses increased their marketing budgets by 30 %.

The same research study indicates that 71 % of businesses have increased their digital marketing budgets!

Fundamental Guideline on Marketing Budget Allocation

It is advised to invest at least 10 % of your gross yearly income into your strategic marketing plan. If you're a startup or will be releasing a new product or service, it is recommended to invest as much as 20 to 30 % of your projected annual gross revenue to truly shake things up. Actual marketing budgets in specific industries can reach as high as 35 %.

Yes. It Takes Money to Make Money!

Maximize your marketing and advertising budget by choosing us. Expand your brand name with our superior services-- Responsive Web Design, SEO, Local Buzz, Social Media, PPC, Online Reputation Management, and more.

So get in touch with us now, or send us an email for a free consultation on how to successfully take advantage of your digital marketing budget today!

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