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Denver Integrated Marketing Solutions your Denver Marketing Services specialists would like to share with you these topics we thought would be of interest to you this month regarding how you can be creative with culture influences and creative innovation.
“Every single person in business needs to acquire the ability to change, the self-confidence to learn new things and the capacity for helicopter vision. The idea that we can win with brilliant scientists and technologists alone is absolute nonsense.
It’s breadth of vision, the ability to understand all the influences at work, to flex between them and not be frightened of totally different experiences and viewpoints that hold the key. We need every single pressure from business at the moment to make clear that the specialist who cannot take the holistic view of the whole scene is no use at all.”
[Sir John Harvey Jones, former leader of ICI, best known by the public for his BBC television show, Troubleshooter, in which he advised struggling businesses]
The way we think about something has a profound impact on what we do.
Many organizations could use more creative input to make sense of how technology innovation, population changes, new patterns of trade, and fluctuation in fiscal and monetary policy, to name a few, impact their operations. Because these issues play a major role on how customers and clients think and feel about the world.
Creative cultures are supple, inquiring, and understand the need for creative spaces, says Sir Ken Robinson in Out of Our Minds: Learning to be Creative.
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Organizational habits, the patterns of everyday work, and habitats, the physical environments in which people work both have a bearing on the mood of a company. They set the tone for how people interact, behave, and what it feels like to conduct business with them.
In the book, Robinson says:
Leading a culture of innovation means engaging with two cultural challenges: external and internal.
[...] if they are to survive, organizations need to have vibrant internal culture, which evolves symbiotically with the changing cultural environment in which they are aiming to grow. The task of the creative leader is to facilitate a resilient relationship between the external and internal cultures.
via How Culture Influences Creativity
Sir Ken Robinson on the Relationship Between Imagination, Creativity, and Innovation
“Logic will take you from A to B. Imagination will take you everywhere.”
- Albert Einstein
“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at least you create what you will.”
- George Bernard Shaw
Sir Ken Robinson's body of work is one deserving of attention. Robinson is best known for the self deprecating sense of humor with which he delivers a very important message: “Imagination is the source of all human achievement.”
A leader in the development of creativity, innovation and human resources, working with governments and the world’s leading cultural organizations, he was knighted in 2003 for his contribution to education and the arts.
In 1998, his report after leading a UK commission on creativity, education, and the economy became very influential. “This report raises some of the most important issues facing business in the 21st century. It should have every CEO and human resources director thumping the table and demanding action,” said The Times.
The premise of his book Out of Our Minds: Learning to be Creative is that our world is the product of the ideas, beliefs and values of human imagination and culture that have shaped it over centuries. It has been created out of our minds as much as from the natural environment. The human mind is profoundly and uniquely creative, but too many people have no sense of their true talents.
His mission is “to transform the culture of education and organizations with a richer conception of human creativity and intelligence.”
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via Sir Ken Robinson on the Relationship Between Imagination, Creativity, and Innovation
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