Denver Search Engine Optimization Specialists Shares the Secret to Creating Awesome Content

Your Denver Search Engine Optimization Experts Guides You Through The Challenge of Creating Content

Denver Integrated Marketing Solutions your Denver search engine optimization professionals would like to share with you these topics we thought would be of interest to you this month regarding the secret to creating awesome content.

Your Denver search engine optimization analysts know that in this thought provoking article, content marketing expert Joe Pulizzi discusses the challenge of creating good content that delivers value to the audience, and the rampant problem of self-promotional content that is resource-exhausting and ineffective.

This is an inspiring article that led me to think critically about how the 'why' approach is a powerful way to drive action and behavior in areas beyond content marketing (like effective leadership, as in Simon Sinek's TED talk 'Start with Why' on how great leaders inspire action).

One of the biggest problems with most content today is that it's saturated by self-promotion, focusing on the brand or product rather than on the audience it aims to reach. This is a huge deal breaker for any audience. Just like on a first date or any situation where you're meeting and interacting with people: no one wants to hear you talk about yourself.

Here are some tips to help you stay aligned with your 'Why' and to help you create more meaningful content for your audience:

Audience first, business second

One of the core tenets of content marketing is understanding and writing specifically for your audience. According to Marcus Sheridan, “You can't reach the business goal without first serving the needs of the audience.”

Find out what your audience wants

In the quest to create valuable content for your audience, we as content marketers need to make our fundamental goal to identify the needs and pain points of our audience and from there show them directly how we can solve them.

Talk to them: what better way to understand your target audience than by pro-actively communicating with them directly? This means talking with them in person, surveying them, and monitoring social networks and online communities in your niche to keep track of their most frequently asked questions and challenges.

Listen to them: good content is founded on having first taken the time to listen to the biggest problems and challenges facing your audience. Your Denver search engine optimization specialists know that one of the biggest problems of content today is that it talks at rather than listens to.

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Answer their questions: the basis of all your content should be founded on listening to your audience and addressing their top questions and concerns.

Establish a mission statement on which to base the direction of your content

A common mistake many marketers tend to make is jumping directly into creating content without having clearly defined goals and objectives. Content marketing is a cycle that begins with strategy.

Show rather than tell

If you've done your research and Sherlock Holmes'd your way into identifying your audience's biggest problems, great job. Now you need to connect the dots for your audience and show them how your product can help.

Monitor your content's performance with analytics

To ensure your content is valuable and relevant to your audience, you need to consistently monitor its performance. A content marketing analytics framework like this is great for making sure you know what types of content are working and what aren't so that you can continually improve.

So don't forget these helpful pointers in how to create amazing content. 1) Make your audience the focus, not business;  2) find out what your audience wants;  3) show rather than tell;  and 4) monitor your content's performance with analytics. 

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via The golden rule for creating successful content: why you need to start with WHY