Your Denver Local Search Marketing Experts Show How to Boost Your SEO Strategy

Your Denver Local Search Marketing Professionals Helps You Put the Excitement Back Into SEO

Denver Integrated Marketing Solutions your Denver local search marketing specialists would like to share with you these topics we thought would be of interest to you this month regarding how to boost your SEO strategy.

Your Denver local search marketing analysts know that your company is redoing its website and you're in charge of the content. Pretty exciting, right? Then your boss tells you you're responsible for search engine optimization (SEO), too. Suddenly, the project doesn't seem quite so exciting anymore.

Hold on! Your local search marketing professionals say, believe it or not, whether you're taking over, improving, or just starting your SEO strategy, the basics of SEO aren't that hard. In fact, they're mostly just common sense. I'm not trying to take anything away from the rock stars who have made a career around SEO expertise.

What I'm saying is that you don't have to have a master's degree in SEO to ensure your website is well positioned for organic search engine traffic. Check out these five simple ways to build a strong SEO strategy:

1. Know Your Keywords

First things first. You can't do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. Your local search marketing tools analysts know that this requires a little research. Step inside the shoes of the potential customer of your product or service.

In my “dog has food allergies” query above, words like “sensitivities,” “natural,” and “balanced” show up. Your social media marketing Denver specialists say don't forget to think about related words, like synonyms (thesaurus.com can be your best friend) and groups of words.

Creating Engaging Content Can Be Easy Says Your Denver Local Search Marketing Experts

You can find more information as well as get assistance on social media marketing Denver and on how to boost your SEO strategy at Denver Integrated Marketing Solutions.

2. Write High Quality Content (Naturally)

The key here is to use your marketing spidey sense and create engaging content that is valuable to your target market. Valuable content includes content that answers the questions that your buyers have, provides them with insights they can use, and educates them so they can be better at what they do. Your SEO marketing experts know that within the great content you're creating, remember to use appropriate keywords naturally. Don't try to stuff your pages (i.e. adding keyword terms over and over again in your content, in your meta tags, in your Alt descriptions, etc) in an attempt inflate your site's ranking. It won't help your search ranking (in fact, it could hurt it).

3. Use Keywords in Your Website Page URLs

Be sure you don't overlook your page URLs because they're important for your SEO. This is where your keyword research comes in handy. For example, if a page talks about your solar financing product, then the URL for that page should be products/solar-financing.

There are a couple quick and easy (and free) ways to check search ranking. One is to use Google AdWords Keyword Planner.

4. Don't Overlook Page Titles

It's critical to create engaging and interesting titles for your web pages. Be sure they grab your target market. If they don't, people are not going read all the great content below. I find that answering “What's in it for me?” for my visitors helps me focus on what to highlight.

5. Review Every Page for Additional Keyword Placement

Now that you've created high quality content that your target market needs (and wants) and have attention-grabbing headlines to engage them and encourage them to read further, go back and review everything you wrote. In your review, look for additional places where you can naturally place keywords.

So don't forget some of these helpful tips on how to boost your SEO strategy. 1) Know your keywords;  2) write high quality content (naturally);  3) don't overlook page titles;  and 4) review every page for additional keyword placement.

Denver Integrated Marketing Solutions has more information on Denver local search marketing, social media marketing Denver, Denver search engine optimization, and how to boost your SEO strategy

via 7 Simple Steps for a Solid SEO Strategy