3 Instant Solutions to Use Content for Overcoming Sales Objection

Your Denver Internet Marketing Company's Weekly Tip

Denver Integrated Marketing Solutions your Denver Internet Marketing Company would like to share with you these topics we thought would be of interest to you this month regarding ways to overcome sales objections in your content.

Want to overcome common sales objections? You’ll need to crawl inside your prospect’s brain.

Your prospects want you to prove to them how you’re not just like all the others. Here’s what a prospect may be thinking… …The last PR company I worked with took my 10K and didn’t generate a dime in buzz. How can you help me?....Or the last time I hired a writer, he copied an article from Wikipedia and tried to pass it off as original content. How do I know that I’ll get what I’m promised? …These prices seem high. Are your services worth it? The importance of overcoming sales objections in your web writing Now that you know that your prospects have sales objections, it’s important to overcome them within your copy. This means knowing what freaks your prospects out about working with you. How do you “figure out the known issues” if you can’t crawl inside your prospect’s brain and determine what she’s thinking? Simple. Do your homework. These are some suggestions that Denver Marketing Firms find effective.
1) Talk to the sales team Your sales team are the folks “in the trenches” who hear what’s going on – and who overcome objections every time they talk to a new prospect. Ask them what their clients are worried about and any common questions they hear. 2) Chat with your new customers New customers are a fantastic source of information. Task someone with calling selected folks who sign up. This is a smart strategy for a couple reasons:

• Your new customer will be impressed that someone has called to check in – so your company gets some great customer service bonus points.
• During the call, you can ask your customer questions about their past experiences, why they chose your company, why they love your product or service and more. In fact, you may even be able to ask them to provide a testimonial.

You can find more information as well as get assistance on this topic at http://www.denverintegratedmarketingsolutions.com/services/website-design-and-development/ 3) Read your testimonials Testimonials provide great (yet, often ignored) information. Companies are often so focused on posting new testimonials to the site that they forget to mine the data. And testimonials provide yummy data. Of course, you know that a fast response rate is an important benefit. A sentence like, “We’ll return your email within one business day, guaranteed” perfectly overcomes the objection. Additionally, if there’s something your company does really well, testimonials will often reflect that fact. What’s the best way research the objections you should overcome? Denver Marketing Agencies recommend that you just get started, Now! If you have an in-house marketing manager, he can get the ball rolling and start gathering data. This process is time-consuming – so your marketing manager will want to set aside time to do it right. Some companies choose to work with an SEO content strategist. It’s amazing how often an outside expert can find opportunities that were missed in-house. The important thing is to get moving, especially if your site’s conversion goals are sluggish and you’re leaving money on the table. Once you have the data, you’ll want to rewrite the content and incorporate the messaging changes. Depending on your existing content, this could be a simple tweak – or a more major undertaking. So keep in mind those 3 instant solutions....1) Talk to the sales team, 2) Chat with your new customers, and 3) Read your testimonials.

If you liked this post, you might also be interested in this from our Denver Marketing Agencies site !

Click here for more information

via Do You Know What Your Prospects Are Really Thinking?