The Reason that Social Media Optimization is a Business Requirement, Not Luxury

Denver Social Media Company Would Like to Share This With You

Did you know that within the Denver social media space, there are discussions happening at this exact moment that will define your brand? If you don't take advantage of this vast and expanding landscape, your competitors will, and you won't like the outcome.

Company owners might not recognize it yet but social media optimization is now a vital marketing requirement if their endeavor is to contend within this economic climate. The appearance of social networks over the past few years has altered the way companies reach out to their audience. In fact, it is not enough to have a site, get backlinks, and rank well on Google. Today, a successful business needs to have essential elements: networking, awareness, engagement, trust, and loyalty-- all of which are achievable through social media. Social Media Optimization: A Legitimate Business Need You might still be wondering, just how important is having a Social Media Optimization campaign for your business.

Well, let us help you place things in perspective. 1 in 4 people worldwide are social media users (eMarketer). 1 in 6 minutes spent online globally is spent on social media platforms (comScore). It took 13 years for television to connect with an audience of 50 million people (United Nations Cyberschoolbus). It only took Facebook 2 years! Without a solid social media optimization strategy, it is going to be difficult for companies to make the most from this trend. Even dealing with it will be a struggle. Social media is certainly growing and evolving fast. It's involving increasingly more individuals connecting with each other, discussing thoughts and feelings through status messages, likes, tweets, links, photos, videos, and etc.

Just how connected are you to your target audience? Exactly how many people are discussing your company? When a prospective customer searches for your company' name on Google, are they going to discover (apart from your site) professionally developed and updated social media profiles?

Social Networks as Marketing and advertising Tools. In the "State of the Media: Social Media Report," global info and measurement company Nielsen stated that social media has transformed how consumers are influenced to purchase. "Consumer choices and behaviors are increasingly driven by viewpoints, tastes, and preferences of an exponentially larger, global pool of friends, peers, and influencers," the report said.

The Nielsen research study likewise discovered that, each month, social media users:. Read about other customer experiences (70 %). Learn more about business products and services (65 %). Compliment brands (53 %). Share exactly how they feel concerning brands they like or don't like (50 %).

This is both a challenge and a cause for celebration for marketers. Although it will be more difficult to manage brand messaging, it additionally opens up brand new channels for business owners to connect with their prospects. In case you have a social networking strategy, you can influence exactly how prospects view your brand, and ultimately gain their awareness, engagement, trust, and loyalty.

How to Take Advantage of Social. From account setup to maintenance and tracking, there's a plethora of actions that can benefit the online social presence of your business. Some of the more important actions you can take, and take right away if possible, are as follows:. Share Updates via Facebook-- In the event that you're going to notify individuals of your events, updates, and promos, make certain to include Facebook in the strategy. The most significant of them all, the world's most extensive social media network currently possesses 1.11 billion monthly active users.

Share Updates by means of Google Plus-- Google's own social network currently has 500 million registered members, 359 million of which are active. Apart from its own usual social properties, Google+ is crucial for marketing and advertising because of its SEO or search engine optimization advantages. A current correlation study by Internet marketing software developer Moz found that high ranking pages have the tendency to have more +1's.

Tweet Frequently-- Establish your presence by posting regular updates on the micro-blogging site. MediaBistro approximates that 67 % of Twitter users are far more likely to buy from the brands they follow on Twitter. Twitter's very own survey reveals that 63 % of individuals follow SMBs to demonstrate their support. Some 85 % "feel more connected" to the company after following them. Join LinkedIn Discussions-- LinkedIn is the world's most extensive professional network with 238 million members. It's a fantastic way to develop your credibility and gain client trust. Feel free to join relevant discussions in more than 2.1 million LinkedIn groups.

Produce Hype via YouTube-- YouTube requires no intro but to get a glimpse of its power as a web traffic source and social platform, here are some fascinating figures. Over 1 billion distinct visitors make use of it every month. Nielsen reports that YouTube has a better reach than any cable network when it comes to the 18-34 U.S. age group. Video is an exciting format and YouTube enables you to take advantage of it.

Denver Social Media Optimization Advantages

The issue with networking by means of social media is the time and dedication needed to ensure you possess a regular presence. Your followers must see constant updates on your accounts. Unfortunately, company owners can not afford to invest all their time away from the core business posting status updates or talking about discussions. Good thing we can help you in this particular area. It is, after all, our expertise.

We will help you:. Expand your network (acquire friends, fans, followers, connections, join groups). Boost awareness (through tweets, status messages, posts, etc.).

Produce engagement (by means of discussions, commenting). Promote trust and customer loyalty (with regular updates, promos). And boost this further with the amplifying power of social media.

We can draft a social media strategy which can help you accomplish your business objectives, and then help you carry out the plan ... so you can remain focused on your core operations, and push the business from that end.

We're offering free extensive consultation on exactly how social media can help expand your company right now. Call our team today or send us a message to schedule your free consultation on Social Media Optimization.

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