Lead Generation Services Denver

Is your business the kind that lives and dies by the number of leads it has?

If so, you probably already know that most leads TODAY come from people searching for businesses online.

There are two ways for your company to get high-quality internet leads: You can either generate them yourself or you can buy them from a professional lead resource.

Businesses that devote resources to generating their own leads often have less time and money to devote to other areas of their business … such as customer service, managing existing accounts, developing new products and services, and so on.

Let our team of professional marketing specialists handle your local lead generation for you.

We produce high-converting leads that will keep your company going strong, while you focus on other aspects of your business that demand your attention.

Ready to get started?

Contact us TODAY to learn more | 720-465-6732 | info@denverintegratedmarketingsolutions.com

Digital Marketing Denver

Today’s marketing world has so many different moving parts that it can seem almost impossible to stay on top of it all…

• Keeping Your Website Updated
• Being Accessible to Mobile Users
• Search Engine Optimization
• Creating and Publishing Content

... and the list goes ON and ON

But let’s face it… the way businesses connect with consumers has changed FOREVER and digital marketing is here to stay.

Google and other search engines have destroyed the yellow pages when it comes to local search…

And on top of that…

• Newspapers have been replaced by computers
• TVs have been replaced by YouTube videos
• Radio has been replaced by MP3s
• And good old word of mouth is now called “Social Media”

Still funneling most of your marketing budget into these ineffective advertising methods?

You’re simply throwing money down the drain.

We can help you to implement digital marketing strategies that are proven to increase leads, sales, and online visibility.

Contact Us TODAY for a FREE Consultation | 720-465-6732 | info@denverintegratedmarketingsolutions.com

Denver Internet Marketing Company Professionals Shares 4 Amazing Ways to Make the Perfect Landing Page

Your Denver Internet Marketing Company Experts Want You to Garner Positive Results

Denver Integrated Marketing Solutions your Denver internet marketing company specialists would like to share with you these topics we thought would be of interest to you this month regarding 4 amazing ways to make the perfect landing page.

Your Denver internet marketing company analysts know that if you want to ensure success and garner positive results from your landing pages, then don’t forget to incorporate the following four important components into your landing page construction process:

1. High quality images

In 2016, there is no aspect of content marketing more important than the use of high quality visuals and images. If you’re not convinced, just check out these 37 statistics to get an idea of what we’re talking about.

• Research has found that color visuals increase a user’s willingness to read a piece of content by as much as 80%
  

• When a relevant image is paired with information people hear, the chance that they retain the information three days later increases from 10% to 65%
  

• Content with relevant images gets 94% more views than content that lacks relevant images

• 
  Visual content is 40X more likely to get shared via social media than any other type of content

Let’s take a look at an example to demonstrate what this looks like in practice. Check out this landing page from Luxury Estates International. The first thing you’ll notice are the vibrant, clear and compelling images on the slideshow at the top of the page.

By contrast, take a look at these examples of awful landing pages. While there are a lot of things wrong with these pages, one of the most glaring issues is the lack of quality images.

2. Precise and effective CTA

Your Denver internet marketing company professionals feel that whenever you hear someone complain about a poor conversion rate on a landing page, the first question you should always ask is: What’s your call-to-action (CTA) – and have you tested it? In most cases, the issue is that the CTA was haphazardly slapped onto the page as an afterthought, which is a backwards approach.

Go to http://www.denverintegratedmarketingsolutions.com/ and see how you can find more information as well as get assistance on Denver internet marketing company and on how to make the perfect landing page at Denver Integrated Marketing Solutions.

• 
  Use actionable language. A strong CTA always features actionable language. Ideally, you want to go for quick reactions and familiar phrases that people recognize. Try words like: start, stop, grow, build, now, hurry, discover, save, find, today, ends, etc.

• 
  Pay attention to visuals. Once again, visuals are paramount. Your CTA needs to be highly visible and overtly displayed.

• 
  Size matters. One of the common things that people tend to overlook when building a page is size, which is an extremely important component. The key is to use a CTA that is big enough to stand out, without overwhelming the reader.

The CTA is very important. When designing your next landing page, make sure to prioritize this all-important element. Relegating it for later in the process is a recipe for disaster.

3. Elements of social proof

Social proof is a critical component of any digital marketing strategy – though you could argue it’s most valuable when designing landing pages. 

So, how can you use social proof to your advantage? Well, you need to consider the different types. Generally speaking, the most popular social proof elements are customer testimonials, quotes, case studies, trust seals and share numbers.

4. Clean layout and flow

All of these aspects are great, but they won’t lead to conversions unless you have a clean layout and flow. Just as there are certain blog post formats that are more efficient than others, same goes for landing pages.

Here’s a good example from WebDAM. The page features a clear headline in the upper left corner, a succinct sign-up form on the right, key content incorporated in the middle, and a collection of social proof elements displayed at the bottom. 

So don’t forget these helpful pointers on how to make a perfect landing page. 1) Use high quality images;  2) have precise and effective CTA;  3) use elements of social proof;  and 4) have a clean layout and flow.

Click here and see how Denver Integrated Marketing Solutions has more information on Denver internet marketing company and on how to make the perfect landing page.

via How to construct a killer landing page: 4 elements to incorporate for success

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Denver Internet Marketing Company Shares 4 Amazing Ways to Make the Perfect Landing Page

Denver Integrated Marketing Solutions your Denver internet marketing company specialists would like to share with you these topics we thought would be of interest to you this month regarding amazing ways to make the perfect landing page.

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Website Design Denver Professionals Show You How to Create the Best Headlines

Public Domain from pixabay

Your Website Design Denver Experts Know the Importance of Spending More Time on Your Headlines 

Denver Integrated Marketing Solutions your website design Denver analysts would like to share with you these topics we thought would be of interest to you this month regarding how to create the best headlines.

Your website design Denver professionals know that your headline’s job is to get the reader to continue reading, simple, eh? So why don’t you spend more time on your headlines?

And let’s face it, after spending 90 minutes on writing your blog post, you just want to get the darned thing published, and who can blame you? Good headlines are worth practicing.

Write 100 Headlines, Then Choose One

Your Denver website design companies specialists know “The difference between a good headline and a bad headline can be just massive. It’s not a rounding error. When we test headlines we see 20% difference, 50% difference, 500% difference.

Your Denver web development experts know that each and every one of these 100 headlines you write for your content is the culmination of many hours of thought, experiences, and creativity. Just because you’re writing a lot of them doesn’t mean that less effort is put into each one.

You can find more information as well as get assistance on Denver web development and on how to create the best headlines at Denver Integrated Marketing Solutions.

In other words, your Denver website experts agree that not only will it help you grow your headline writing muscle, you can also use them as Tweets, and ideas for additional content.

Your Website Design Denver Specialists Help You to Capture Your Audience’s Attention

Use a Combination of Original and Swiped Headlines

Take yourself back to 2008 (I know, I’ve been around that long), I’m delivering a webinar on Headlines. I recommend that you go to your local shop and look at the newspapers and see what jumps out and captures your attention.

If you want to write great headlines, having a great swipe file is essential. Inside your swipe file should be dozens of potential ideas for attention catching headlines. 

Headlines come in many formats: Newsy, benefit-driven, shocking, factual, storytelling, comparisons, etc. By using swipe file ideas, you’ll come up with headlines in formats that are unique and compelling to your readers.

Space Out the Writing

Write a few headlines in the beginning, when you’re just starting your blog post. Then write a few more as you’re writing the next paragraph.

Throughout the whole process, your mind will be sifting through the words in different ways. You’ll have different ideas at different stages of the writing process.

Selecting the Final Headline

If you start from 100, you’ll be able to get it down to 5-10 pretty swiftly. Your SEO companies Denver professionals know that from here on, the selection process becomes harder and ultimately it comes down to which one will speak to your ideal customer at this stage of their buying cycle.

This is the process that many fantastic bloggers use to write their headlines. Use swipe files and originality to write your headlines.

So don’t forget these helpful points on how to create the best headlines. 1) Good headlines are worth practicing;  2) write out several sample headlines before choosing one;  and 3) make sure to know which headline will speak to your audience.

Denver Integrated Marketing Solutions has more information on website design Denver, Denver web development, and on how to create the best headlines.

via Your Headline Sucks Yet You Still Published… Oops

The post Website Design Denver Professionals Show You How to Create the Best Headlines appeared first on Denver Integrated Marketing Solutions-Denver Internet Marketing Company.

Website Design Denver Professionals Shares the Best Content Curation Secrets

Your Website Design Denver Experts Shed Light on Content Curation Success

Denver Integrated Marketing Solutions your website design Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding the best content curation secrets.

Your website design Denver analysts know that if you’re in the dark about content curation, you’ve come to the right place.

Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices, tools, and pretty much everything you could ever possibly need to know about content curation with a community of eager and inspired writers.

1. What is content curation exactly?

Content curation is a great way to build a large audience by adding value to other people’s content. It’s about discovering and publishing content that is relevant to your audience, and it is an essential component of successful content marketing.

A1 Curation adds your own insights, examples, experience w/someone else’s content #ContentWritingChat https://t.co/KWhPZf2h0p

— Grenae Thompson (@DGGT) March 8, 2016

A1) Content is reflection of your values, concerns abt the world you live in. Curation is a method to advance the convo #ContentWritingChat

— Kyle Murray (@TheKyleMurray) March 8, 2016

Also it should be noted here that curated content is not duplicate content. For more on this, read this article!

2. How does content curation fit into content creation?

The consensus on this was simple: you can’t have creation without curation. According to Guillaume, we should all have a balance between creating content and curating content:

Give content kudos! While it’s important to create great content ourselves, it’s also extremely effective to recognize and promote others who are also creating great content. Curating content can also be a huge source of inspiration.

3. What is a good mix of content creation and curation (80/20, etc.)?

Your website design Denver experts know that some say that as a content marketer you should allocate 20% of your time to creation, and 80% to distribution. Is that really the case? The key here is balance. It’s essential to provide your audience with a mix of valuable content that’s both original and from other sources.

Go to http://denverintegratedmarketingsolutions.com/services/website-design-development/ and see how you can find more information as well as get assistance on website design Denver and on the best content curation secrets at Denver Integrated Marketing Solutions.

4. What are some ways to find great content to curate?

The discussion was packed with suggestions for great content curation tips and tools to add to your content curation arsenal. You can use curation tools like Scoop.it to help you discover relevant, top quality content you may never have otherwise found in minutes to publish directly to your blog.

Here are some additional ways you can curate content on your blog!

5. What are best practices for content curation?

One of the most important things to keep in mind when curating content is to always give proper credit to the original source, and never try to assume credit for something you didn’t create!

Other best practices include making it common practice to always read the full piece of content before sharing, and using an editorial calendar to curate your social media to prepare your audience to receive your content.

6. What are some don’ts for content curation?

Don’t be unethical: what’s the biggest sin in all the content curation land? Being unethical. Don’t do it. Don’t be a content thief. If you keep your content curation ethical, however, the benefits are huge.

Don’t curate for search engines: curate for your audience instead!

7. What are some of the best tools for content curation?

There’s quite a few tools out there that can help you with your content curation. Of course, we’re a little biased here and recommend using Scoop.it to help you automate the discovery and distribution of relevant, highly-valuable content for your audience.

So don’t forget some of these helpful tips on how to benefit from the best content curation secrets available to you. 1) Know exactly what content curation is;  2) learn the best practices for content curation;  and 3) learn what the “don’ts” are for curation.

Click here and see how Denver Integrated Marketing Solutions has more information on website design Denver and on the best content curation secrets available.

via Everything you need to know about content curation in 2016: 8 best practices

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Reputation Management Denver Experts Helps Make SEO Audits Easier

Your Reputation Management Denver Specialists Explain Why SEO Audits Are Crucial to Success 

Denver Integrated Marketing Systems your reputation management Denver professionals would like to share with you these topics we thought would be of interest to you this month regarding how to make SEO audits easier.

Your reputation management Denver experts know that e-commerce businesses live and die by Google rankings–and regular SEO audits are a must. Running a comprehensive SEO audit isn’t for the faint of heart; some problems are quick and easy to fix, while others take weeks or months to iron out.

1. Flush out Thin or Duplicate Content

Your reputation management tools analysts know that the more content there is to crawl, the happier Google is to point traffic your way. When similar content is placed on separate pages, the traffic is split, weakening traffic to individual pages.

Duplicate content is one of the most common problems in e-commerce and SEO, therefore, it will play a big part in this post.

How do sites wind up with duplicate content?

It’s easy to have duplicate content from one page to another within your site. It happens even if you’ve carefully avoided duplicate content when creating product description and other site elements.

Your reputation management consultants specialists know that in terms of content, DeepCrawl identifies duplicate content well and ranks pages by priority – a critically useful feature for e-commerce sites that have extensive product lines and use faceted navigation.

2. Use Canonical Tags

Canonical tags tell Google which parts of a website are “canonical” – a permanent part of the site.

If each page is the same, but Google counts them as unique due to their different URLS, traffic will be split four ways. A page that gets 1000 visitors shows up in Google’s algorithm as receiving 250, while the “other three pages” get the additional traffic.

So much for why. What about how?

Using canonical tags is an “opt-in” system, so you’re tagging the pages you want Google to index. It’s fairly simple. The following is a common scenario for large retail sites:

3. Balance Link Equity and Crawlability

Crawl efficiency and link equity aren’t either/or, but they can wind up treading on each other’s toes if you’re not careful. Here’s how they fit together:

If you have a bunch of pages that you don’t want indexed, because they’re slowing down crawling, you can use robots.txt instructions like noindex and disallow to stop them from being crawled.

4. Paginate Categories

Even smaller e-commerce sites face pagination issues thanks to product pages. Pagination is a two-edged sword. If you’re going to have a site that anyone can find their way around, pagination is a must. At the same time, pagination can confuse Google.

You can also use rel=“next” and rel=“prev” HTML markup to differentiate paginated pages; make sure if you do this you don’t canonicalize the first page. Instead, feature numbers in your URLs and make each page its own canonical tag to prevent duplication issues.

Your reputation management Denver professionals know that when doing an audit on your e-commerce site, look for unlinked pages with pagination that is broken or leads nowhere. Also, look for standalone pages that need to be paginated but aren’t.

You can find more information as well as get assistance on reputation management Denver and on how to make SEO audits easier at Denver Integrated Marketing Solutions.

Your Reputation Management Denver Analysts Shows You How to Use Google to Your Advantage

5. Keep Your Sitemaps Fresh

If Google has to crawl thousands of pages to find a few dozen new product pages, it’s going to affect crawl efficiency – and your new products will take longer to show up in search.

In addition to getting new pages into search results quickly, sitemaps offer you other advantages. Your Search Console features information on indexing problems, giving you insight into site performance.

When you’re building your sitemap, there are a few things to keep in mind. Your reputation management professionals feel that if you do international business, and your site is multilingual, you’ll need to use hreflang – to let Google know where a user is located and which language they need.

One of the quickest and yet most comprehensive ways to generate a sitemap is to use the free Screaming Frog SEO Spider, which allows you to include canonicalized and paginated pages as well as PDFs.

6. Simplify Your Taxonomy for Easy Navigation

Taxonomies affect crawl depth, load speed, and searchability. The best way to score better for all of these is to have a “shallow, broad” taxonomical structure, rather than a “narrow, deep” one.

What’s the difference? On a chart, deep narrow taxonomies have more layers – more questions to answer, or choices to make, before you reach your destination.

This matters to users as a rise in the number of clicks to reach content damages user experience. It also harms SEO directly (Google is increasingly taking UX into account now) by making your site harder to crawl, especially if it’s a big site to begin with.

A wider, more open taxonomy is easier to crawl, easier to search and easier to browse, so it’s recommended for e-commerce sites.

How should you accelerate load speeds?

There are a lot of simple tweaks you can make to your website in order to speed up loading times and get on the good side of Google. Start with static caching. If your site uses dynamic languages like PHP, they can add to lag times.

And don’t forget images. While everyone realizes the advantage of smaller file sizes, specifying images” height and width are often overlooked. When you visit a URL, the browser downloads all the data on the page and begins rendering it together.

Over to You

Fixing errors like duplicate content and broken links can deliver substantial benefits. Address more technical matters like canonicalization and schema, and your e-commerce site should see improved search rankings, more real estate in the SERPs, and the jumps in traffic and revenue that go with it!

What challenges are you facing when auditing and optimizing your e-commerce site? Let’s discuss in the comments!

So don’t forget these helpful pointers on how to make SEO audits easier for yourself. 1) Flush out thin or duplicate content;  2) use canonical tags;  and 3) keep your sitemaps fresh.

Denver Integrated Marketing Solutions has more information on reputation management Denver and on how to make SEO audits easier.

via 9 Things to Validate While Auditing E-Commerce Site for SEO by @searchrook

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Denver Local Search Marketing-Branding Your Business to Potential Clients Via Video

Denver Local Search Marketing Via Video

 Branding: Build It and They Will Come. Optimize It and More Will Come.

Powerful brands possess more power in order to keep clients and acquire brand new ones, and have additional amplification power– resulting in the brand bandwagon effect. Denver Local Search Marketing can get it done for you.

 Build your Brand 

“Build it and they will come.” This can be your branding mantra. Clients are searching for brands they can identify with. Clients stick with brands that share their beliefs and aspirations.

Provide your brand name a personality. Make sure that it has the best combination of characteristics that appeal to your intended clients. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.

The value of a company is directly proportional to the value of the brand. If you would like to expand your business, you need to develop your brand. Developing a brand is not just about having a nice catchy name, or utilizing a clever sign, symbol or design to identify your services or products and to differentiate them from others. Building a brand means possessing a set of positive values or associations that resonate with your target customers. It is also about communicating these attributes to them.

Build your brand’s presence, relevance, performance, and advantage, until you have built a bond with your clients

Why build your brand? Because research shows that 60 % of your potential clients prefer to buy new products from known brands rather than switch to a new one.

Millard Brown’s brand pyramid shows how brand strength impacts clients’ expenditure for that brand. The brand’s power is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the preliminary stage of development (also known as “presence,”) take up only 12 % of spending for that category. On the other hand, those at the peak of the pyramid, or brand names that have bonded with customers, represent 40 % of wallet share.

Optimize your Brand

Denver Integrated Marketing Solutions can get your business the online visibility it needs to succeed!

http://denverintegratedmarketingsolutions.com/

• Call: 720-465-6732


• info@denverintegratedmarketingsolutions.com


• 1550 Larimer St. Suite 766


• Denver, CO 80202

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Reputation Management Denver Dynamo Shows You How to Find Quality Content

Your Reputation Management Denver Expert Helps You to Find the Content Funneling Problem

Denver Integrated Marketing Solutions your reputation management Denver specialist would like to share with you these topics we thought would be of interest to you this month regarding how to find quality content.

Your reputation management Denver expert knows that there is a substantial divide between top and bottom funnel content. While marketers can efficiently advertise bottom funnel content via PPC, display, and other online advertising mechanisms, these forms of advertising hold no reward for top of the funnel content such as blog posts, podcasts, and videos.

The Crux of the Problem

Most of today’s content marketers rely on owned content (their own websites, blogs, and social media pages) to distribute top of the funnel content. They capitalize on earned media, to a limited extent, via social shares. In 2016, these changes should help bridge the divide:.

Expected launch of the Google native advertising network

Native advertising looks like the publisher’s content on a website, but it is actually advertising. When you read an article on the Huffington Post, for example, you will see several recommended links under the article. Google has had a native advertising syndication network in beta for more than a year. 

One of the stacks will acquire an influencer marketing platform

Influencer marketing platforms like BuzzSumo, Little Bird, and Group High help content marketers reach influencers and earn distribution. Marketing stacks such as Adobe, HubSpot, and Marketo put several marketing functions together in one stack.

Your reputation management Denver professionals feel that unfortunately, the two don’t talk to each other. Yet. The marriage of marketing stacks and influencer platforms is a natural. Look for it to start happening in 2016.

Go to http://denverintegratedmarketingsolutions.com/service/orm-services/ and see how you can find more information as well as get assistance on reputation management Denver and on how to find quality content at Denver Integrated Marketing Solutions.

Look for improvement among content recommendation networks

Content recommendation networks publish links (often linked images) on content intensive websites. Quite often, the headline is nothing more than click bait, and the article rarely has any relevance to the content on the webpage.

Some content recommendation networks are making an effort to change that. Rev Content rejects 98% of the companies that approach them because of the low quality of the content, while another recommendation network, Inpowered, has dropped CPC altogether.

As recommendation networks clean up their acts, or get replaced by those networks that have, brands will begin to use them more, and top of the funnel content will reach a larger and relevant audience.

Big Changes for 2016

These three improvements in the content distribution landscape, all expected to start happening in 2016, will help bridge the divide between high and low funnel content.

So don’t forget these amazing tips on how to find quality content. 1) Find the source of your problem, and don’t address symptoms;  2) use an influencer marketing platform;  and 3) look for improvement among content recommendation networks.

Click here and see how Denver Integrated Marketing Solutions has more information on reputation management Denver and on how to find quality content.

via How content marketers will bridge the divide between top and bottom of the funnel content

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