Friday, March 25, 2016

Denver Internet Marketing Company Professionals Shares 4 Amazing Ways to Make the Perfect Landing Page



Your Denver Internet Marketing Company Experts Want You to Garner Positive Results



Denver Integrated Marketing Solutions your Denver internet marketing company specialists would like to share with you these topics we thought would be of interest to you this month regarding 4 amazing ways to make the perfect landing page.


Your Denver internet marketing company analysts know that if you want to ensure success and garner positive results from your landing pages, then don’t forget to incorporate the following four important components into your landing page construction process:


1. High quality images


In 2016, there is no aspect of content marketing more important than the use of high quality visuals and images. If you’re not convinced, just check out these 37 statistics to get an idea of what we’re talking about.



  • Research has found that color visuals increase a user’s willingness to read a piece of content by as much as 80%



  • When a relevant image is paired with information people hear, the chance that they retain the information three days later increases from 10% to 65%



  • Content with relevant images gets 94% more views than content that lacks relevant images




  • Visual content is 40X more likely to get shared via social media than any other type of content


Let’s take a look at an example to demonstrate what this looks like in practice. Check out this landing page from Luxury Estates International. The first thing you’ll notice are the vibrant, clear and compelling images on the slideshow at the top of the page.


By contrast, take a look at these examples of awful landing pages. While there are a lot of things wrong with these pages, one of the most glaring issues is the lack of quality images.


2. Precise and effective CTA


Your Denver internet marketing company professionals feel that whenever you hear someone complain about a poor conversion rate on a landing page, the first question you should always ask is: What’s your call-to-action (CTA) – and have you tested it? In most cases, the issue is that the CTA was haphazardly slapped onto the page as an afterthought, which is a backwards approach.


Go to http://www.denverintegratedmarketingsolutions.com/ and see how you can find more information as well as get assistance on Denver internet marketing company and on how to make the perfect landing page at Denver Integrated Marketing Solutions.




  • Use actionable language. A strong CTA always features actionable language. Ideally, you want to go for quick reactions and familiar phrases that people recognize. Try words like: start, stop, grow, build, now, hurry, discover, save, find, today, ends, etc.




  • Pay attention to visuals. Once again, visuals are paramount. Your CTA needs to be highly visible and overtly displayed.




  • Size matters. One of the common things that people tend to overlook when building a page is size, which is an extremely important component. The key is to use a CTA that is big enough to stand out, without overwhelming the reader.


The CTA is very important. When designing your next landing page, make sure to prioritize this all-important element. Relegating it for later in the process is a recipe for disaster.


3. Elements of social proof


Social proof is a critical component of any digital marketing strategy – though you could argue it’s most valuable when designing landing pages. 


So, how can you use social proof to your advantage? Well, you need to consider the different types. Generally speaking, the most popular social proof elements are customer testimonials, quotes, case studies, trust seals and share numbers.


4. Clean layout and flow


All of these aspects are great, but they won’t lead to conversions unless you have a clean layout and flow. Just as there are certain blog post formats that are more efficient than others, same goes for landing pages.


Here’s a good example from WebDAM. The page features a clear headline in the upper left corner, a succinct sign-up form on the right, key content incorporated in the middle, and a collection of social proof elements displayed at the bottom. 


So don’t forget these helpful pointers on how to make a perfect landing page. 1) Use high quality images;  2) have precise and effective CTA;  3) use elements of social proof;  and 4) have a clean layout and flow.


Click here and see how Denver Integrated Marketing Solutions has more information on Denver internet marketing company and on how to make the perfect landing page.


via How to construct a killer landing page: 4 elements to incorporate for success




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