Reputation Management Denver Dynamo Shows You How to Find Quality Content

Your Reputation Management Denver Expert Helps You to Find the Content Funneling Problem

Denver Integrated Marketing Solutions your reputation management Denver specialist would like to share with you these topics we thought would be of interest to you this month regarding how to find quality content.

Your reputation management Denver expert knows that there is a substantial divide between top and bottom funnel content. While marketers can efficiently advertise bottom funnel content via PPC, display, and other online advertising mechanisms, these forms of advertising hold no reward for top of the funnel content such as blog posts, podcasts, and videos.

The Crux of the Problem

Most of today’s content marketers rely on owned content (their own websites, blogs, and social media pages) to distribute top of the funnel content. They capitalize on earned media, to a limited extent, via social shares. In 2016, these changes should help bridge the divide:.

Expected launch of the Google native advertising network

Native advertising looks like the publisher’s content on a website, but it is actually advertising. When you read an article on the Huffington Post, for example, you will see several recommended links under the article. Google has had a native advertising syndication network in beta for more than a year. 

One of the stacks will acquire an influencer marketing platform

Influencer marketing platforms like BuzzSumo, Little Bird, and Group High help content marketers reach influencers and earn distribution. Marketing stacks such as Adobe, HubSpot, and Marketo put several marketing functions together in one stack.

Your reputation management Denver professionals feel that unfortunately, the two don’t talk to each other. Yet. The marriage of marketing stacks and influencer platforms is a natural. Look for it to start happening in 2016.

Go to http://denverintegratedmarketingsolutions.com/service/orm-services/ and see how you can find more information as well as get assistance on reputation management Denver and on how to find quality content at Denver Integrated Marketing Solutions.

Look for improvement among content recommendation networks

Content recommendation networks publish links (often linked images) on content intensive websites. Quite often, the headline is nothing more than click bait, and the article rarely has any relevance to the content on the webpage.

Some content recommendation networks are making an effort to change that. Rev Content rejects 98% of the companies that approach them because of the low quality of the content, while another recommendation network, Inpowered, has dropped CPC altogether.

As recommendation networks clean up their acts, or get replaced by those networks that have, brands will begin to use them more, and top of the funnel content will reach a larger and relevant audience.

Big Changes for 2016

These three improvements in the content distribution landscape, all expected to start happening in 2016, will help bridge the divide between high and low funnel content.

So don’t forget these amazing tips on how to find quality content. 1) Find the source of your problem, and don’t address symptoms;  2) use an influencer marketing platform;  and 3) look for improvement among content recommendation networks.

Click here and see how Denver Integrated Marketing Solutions has more information on reputation management Denver and on how to find quality content.

via How content marketers will bridge the divide between top and bottom of the funnel content

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