Denver Local Search Marketing-Branding Your Business to Potential Clients Via Video

Denver Local Search Marketing Via Video

 Branding: Build It and They Will Come. Optimize It and More Will Come.

Powerful brands possess more power in order to keep clients and acquire brand new ones, and have additional amplification power– resulting in the brand bandwagon effect. Denver Local Search Marketing can get it done for you.

 Build your Brand 

“Build it and they will come.” This can be your branding mantra. Clients are searching for brands they can identify with. Clients stick with brands that share their beliefs and aspirations.

Provide your brand name a personality. Make sure that it has the best combination of characteristics that appeal to your intended clients. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.

The value of a company is directly proportional to the value of the brand. If you would like to expand your business, you need to develop your brand. Developing a brand is not just about having a nice catchy name, or utilizing a clever sign, symbol or design to identify your services or products and to differentiate them from others. Building a brand means possessing a set of positive values or associations that resonate with your target customers. It is also about communicating these attributes to them.

Build your brand’s presence, relevance, performance, and advantage, until you have built a bond with your clients

Why build your brand? Because research shows that 60 % of your potential clients prefer to buy new products from known brands rather than switch to a new one.

Millard Brown’s brand pyramid shows how brand strength impacts clients’ expenditure for that brand. The brand’s power is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the preliminary stage of development (also known as “presence,”) take up only 12 % of spending for that category. On the other hand, those at the peak of the pyramid, or brand names that have bonded with customers, represent 40 % of wallet share.

Optimize your Brand

Denver Integrated Marketing Solutions can get your business the online visibility it needs to succeed!

http://denverintegratedmarketingsolutions.com/

• Call: 720-465-6732


• info@denverintegratedmarketingsolutions.com


• 1550 Larimer St. Suite 766


• Denver, CO 80202

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